THE PORTFOLIO COMPANYEvolve Biologix is one of our most visionary and globally ambitious ventures-born from years of R&D at the intersection of biometric sensing, applied neuroscience, and AI-driven coaching. Our mission is bold yet deeply pragmatic: to help people regulate their emotional and physiological states, improve performance, prevent disease, and enhance consciousness. By integrating the best of psychosomatic medicine, psychoneuroimmunology, and cutting-edge wearable technology, we aim to enable humanity to move successfully through the technological singularity with greater emotional resilience, clarity, and connection.
To learn more, please visit: evolve-biologix.com
THE ROLEAs GM / Head of Product & Program for Evolve Biologix, you will be the founder's execution arm-translating vision into reality with a small, senior, "ninja" team. You will own product direction, business execution, and measurable outcomes.
You will run the entire product + go-to-market cycle: from UI/UX overhaul and biometric coaching features, to market launch strategy, partnership deals, and post-launch growth. You will also ensure that financial plans, budgets, and forecasts are aligned with the roadmap.
This is a founder-track role: you will operate as a mini-CEO with full responsibility for product, business, and growth-making decisions quickly and delivering results without requiring day-to-day founder involvement.
WHO YOU ARE- Brilliant & Humble: Highly intelligent, but pragmatic. Able to lead experts across disciplines without ego.
- Operator-Strategist Hybrid: Hands-on enough to dive into Figma and standups, strategic enough to build GTM plans, roadmaps, and partnerships.
- Biofeedback Fluent: Understands HRV, coherence, artifact handling, and how to translate physiology into actionable user guidance.
- Commercially Minded: Knows how to turn product improvements into user growth, market traction, and revenue.
- Financially Literate: Can own a budget, build forecasts, and track ROI on initiatives.
- Mission-Aligned: Believes in using technology to enhance human potential and uplift human consciousness around the globe in a measurable way.
CORE RESPONSIBILITIESProduct & Execution- Own product vision, execution, and results including UI/UX overhaul, onboarding, and live biometric coaching features.
- Define and hit North Star KPIs: e.g., W1 retention 63 35%, time-to-first-signal 63 12s, onboarding completion 63 80%, crash-free sessions 63 99.5%.
- Lead a 4-6 person senior strike team: Senior iOS (Swift/SwiftUI + BLE), Biometrics/ML Engineer, Visual/Motion Designer, fractional QA/Beta Ops, Backend/DevOps.
- Stand up analytics, A/B testing, and growth tooling to drive data-backed iteration.
- Integrate hardware device support (BLE armband now, ring partner next) with minimal friction.
- Hardware platform expansion and integration into app.
- Run alpha program launch and drive statistics on consumer impact.
Go-To-Market & Growth- Build and execute GTM strategy for the v1.5 relaunch, including positioning, messaging, and channel mix.
- Coordinate launch campaigns, App Store optimization, and user acquisition experiments.
- Define and manage beta programs to generate testimonials, case studies, and product credibility.
- Partner with marketing and community to drive engagement and advocacy.
Business & Financial- Create and own roadmaps tied to business objectives and milestones.
- Build and manage budgets, forecasts, and resource allocation plans.
- Track ROI for product features, marketing spend, and partnership deals.
- Prepare investor updates and strategic memos with founder oversight.
Partnerships & Ecosystem- Source and negotiate partnerships with wearable device companies (ring, armband), data providers, and research institutions.
- Develop relationships with health, wellness, and performance communities for distribution.
- Explore co-marketing and licensing opportunities to accelerate market entry.
Leadership & Culture- Recruit, onboard, and mentor top-tier talent who can thrive in a high-velocity, low-politics environment.
- Maintain a culture of accountability, urgency, and excellence.
- Operate async-first: weekly memos, short demos, and clear decision frameworks.
REQUIREMENTS- Proven track record of designing, building, shipping and scaling consumer health/wearable apps with measurable retention and engagement gains.
- Strong product design taste and technical literacy (SwiftUI, CoreBluetooth, HealthKit).
- Experience with HRV/biofeedback signal processing, artifact rejection, and applied coaching models.
- Strong GTM and growth experience-can own launch strategy, acquisition, and retention playbooks.
- Financial management skills-comfortable building budgets, forecasts, and ROI models.
- Experience building partnerships with hardware and/or wellness ecosystems.
- Comfortable leading small, senior teams in high-velocity product environments.
- Bonus: Based in Canada (SR&ED eligible), on-device ML experience, wearable partnership background.
COMPENSATION- Compensation: We offer a highly competitive salary, a generous performance-based bonus, and a significant equity stake designed to reward long-term impact. This is a founder-track opportunity to share meaningfully in the value you help create, with the potential for substantial upside as we scale and hit major growth milestones.
