Global Public Relations DirectorAbout the role
NetDocuments is hiring a Global Public Relations Director! It's an exciting time to join NetDocuments as we continue to advance the future of intelligent document and knowledge management. We're looking for a Global Public Relations Director to help elevate our voice in the market, strengthen our position as an industry leader, and drive meaningful conversations that educate, guide, and support both our customers and the legal industry at large.
This is a senior, high-visibility role for someone who sees PR as more than media relations. We're looking for a strategic storyteller and connector - someone who understands how the executive voice, analyst influence, customer advocacy, product momentum, and campaign strategy all work together to shape market perception overtime.
You will lead the proactive narrative for NetDocuments, across the legal-tech market, build a credible analyst relations program, amplify executive thought leadership, and orchestrate an integrated global public relations strategy across the US, EMEA, and APAC.
You'll manage both internal resources and external agency partners while collaborating closely across Marketing, Product, Partnerships, Subject Matter Experts, and the Executive Team to ensure we are telling one clear, compelling story everywhere our brand shows up.
Key responsibilities - Build and own a proactive global public relations calendar, including earned media, executive thought leadership, analyst relations, and customer storytelling
- Lead and manage PR agency and agency strategy; define the right go-forward agency model and manage scope, performance, and budget.
- Strengthen executive thought leadership: identify opportunities, provide strategic guidance, and support NetDocuments leaders in sharing their expertise with customers, media, analysts, and the broader legal community.
- Establish and run a strong analyst relations program across the major legal-tech and enterprise software analyst firms in close partnership with our deep product and market experts.
- Partner across our broader partner ecosystem, including our alliances team, to identify and execute joint public relations opportunities with strategic partners such as Microsoft, AWS, and others.
- Build out regional PR strategy across EMEA and APAC; identify where to go deeper with regional agencies or in-region resources.
- Work closely with our industry experts to stay up-to-date on product, buyer needs, and the competitive landscape and translate that into everything from educational materials to earned media.
- Collaborate across marketing and communications and other functions to ensure public relations initiatives align with broader business objectives, campaigns and contribute to a cohesive, integrated narrative across all external messaging.
- Bring curiosity, creativity, and strong editorial instincts to identifying the stories worth telling - and the moments worth creating.
- Bring a love for hands-on work and managing people. This will be a working manager role.
Qualifications - 10+ years of B2B public relations experience, with significant time in enterprise SaaS; legal-tech experience is a plus.
- Demonstrated success building and scaling a proactive PR program at a global level.
- Strong relationships with tier-one Global tech and enterprise media; legal tech media experience is a plus.
- Proven analyst relations experience with firms such as Gartner, Forrester, IDC, and specialist analysts such as product type and market segments (ex. legal-tech).
- Experience managing PR agencies and rationalizing agency footprints.
- Experience building brands via communications strategies, including executive communications.
- Strategic-and-executional operator - sets the strategy and writes the pitch.
Location & travel US East Coast preferred (time-zone overlap with media and PR agencies). Travel expected (25-50%), including international.
A note to candidates Research shows that women and underrepresented candidates often apply only when they meet every qualification, while others are more likely to apply when they meet some. If you're excited about this opportunity and believe you could make an impact, we encourage you to apply - even if your experience doesn't align perfectly with every qualification listed.
Compensation Transparency The compensation range for this position is: $180,300.00 -$200,000.00 +Variable
The posted cash compensation for this position includes base salary and if there is a variable component. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations
