TikTok

Global Product Marketing Manager, Scaled Growth

TikTok$121K — $220K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Product Operations, Platform Operations, or Business Operations in advertising or technology sectors.
  • Strong innovative mindset with focus on execution and cross-functional collaboration.
  • Ability to navigate and resolve complex problems effectively.
  • Resilience and adaptability in a fast-paced environment.
  • Passion for small and medium-sized businesses (SMB).

Responsibilities

  • Identify product opportunities for agencies and define requirements for product platforms.
  • Support development of the Agency Portal for scalable onboarding and revenue growth.
  • Manage and streamline product request processes for Sales and Marketing teams.
  • Collaborate with Product, Engineering, Data, and Operations to enhance agency workflows.
  • Monitor key metrics to evaluate product success and business impact.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 sick days per year, plus 17 days of paid personal time.
Full Job Description
Responsibilities

TikTok's Scaled Growth team aims to help agencies unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our Scaled Growth team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. Responsibilities - Identify product opportunities catering to the needs of both large and small agencies, and translate them into actionable product requirements for internal and external product platforms. - Support the development and iteration of the Agency Portal, enabling scalable agency onboarding and driving growth for both new and existing revenue. - Own and streamline the agency product inbound process, collecting and structuring requests from Sales, Marketing, and regional teams. - Partner with Product, Engineering, Data, and Operations teams to drive end-to-end execution and resolve bottlenecks in agency workflows. - Track key metrics to measure product adoption, operational efficiency, and overall business impact.

Qualifications

Minimum Qualifications - 5+ years of experience in Product Operations, Platform Operations, or Business Operations within the advertising, technology, or agency ecosystem. - Strong innovative thinking and execution-oriented mindset, paired with excellent cross-functional collaboration skills. - Ability to structure ambiguous, complex problems and drive consistent follow-through on resolutions. - High resilience and adaptability to a dynamic, fast-paced working environment. Preferred Qualifications - Passion for small and medium businesses (SMB)

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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