Essential Duties and Responsibilities

We are seeking a Bicycle Marketing Specialist with deep bicycle industry experience and a genuine passion for cycling. This role is responsible for planning and executing global marketing campaigns, managing key industry events and tradeshows, supporting product launches and go-to-market initiatives, and maximizing the impact of brand ambassadors and partners.

This is a highly collaborative, global role supporting North America, Europe, and APAC, and requires experience working across regions, cultures, and time zones.

Key Responsibilities

Global Campaigns & Go-To-Market

• Lead planning and execution of global marketing campaigns
• Partner closely with Product, Business Development, and Regional Marketing teams to ensure brand alignment and consistent messaging across markets

Tradeshows & Events

• Own North America and key global tradeshow execution, including logistics, floorplans, booth layouts, and product displays
• Ensure product storytelling and visual presentation are consistent, compelling, and aligned with brand standards
• Develop and present concepts for engaging consumer and OEM elements to enhance shows
• Attend shows to ensure seamless execution, engage with consumers and build relationships with brand partners and customers

Partner, Distributor & Ambassador Management

• Proactively manage ambassador and influencers to ensure strong ROI and meaningful brand integration
• Negotiate ambassador agreements, renewals, scopes of work and all required paperwork for documentation of campaigns
• Manage content projects with ambassadors, creators and partners to support campaigns, launches, and storytelling
• Leverage content and ensure we are getting the most exposure from the content possible across all platforms

Content, Social & Media Support

• Support social media content planning and execution, including engagement across social platforms, forums, and comment sections
• Actively monitor owned accounts and contribute to daily content
• Actively monitor partner and competitive accounts to leverage insights and opportunities
• Work with account managers and partners to gather marketing assets for social media, campaigns, and marketing materials
• Manage trade publication relationships and paid media placements to support brand visibility and product launches
• Work with third party content creators to generate sponsored content to tell Gates Belt Drive story

Requirements and Preferred Skills

• 5+ years of marketing experience within the bicycle industry (required)
• Proven experience managing global marketing campaigns and product marketing
• Strong background in tradeshows, event planning, logistics, vendor management
• Experience working with ambassadors, influencers, and brand partners, including contract negotiation and renewals
• Demonstrated ability to work effectively with global teams across multiple regions and time zones
• Strong organizational, communication, and project management skills
• Demonstrated ability to follow processes and procedures while maintaining accurate documentation
• Demonstrated ability to manage budgets and timelines across multiple projects
• This is a global role supporting North America, Europe, India, China, and APAC
• Availability to engage with global teams across multiple time zones is required
• Authentic bicycle enthusiast with a personal passion for cycling
• Position is based in the Downtown Denver office. This is not a remote position.
• Must be legally authorized to work in the US without sponsorship.

PAY & BENEFITS

• Full-Time
• Salary Range: $90,000 - $110,000
• Not Bonus Eligible
• Relocation is not provided
• Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
• Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
• 401(k): 3% company contribution and additional 3% company match
• Tuition Reimbursement

WORK ENVIRONMENT

While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.

For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate's relevant experience, qualifications, skills, competencies, and proficiency for the role.

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