Guidepoint Global, Llc

Global Head of Marketing & AI Innovation

Guidepoint Global, Llc$200K — $275K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in marketing, program management, or product ownership
  • Significant expertise in AI with measurable business impact
  • B2B marketing experience in professional services or SaaS
  • Strong analytical skills to evaluate marketing performance
  • Fluency in AI-enhanced creative tools like ChatGPT and Adobe Creative Suite
  • Experience with marketing automation and CRM systems
  • Excellent leadership and communication skills

Responsibilities

  • Define and execute AI and automation strategies for marketing
  • Lead a global team of 15+ in modernizing marketing operations
  • Drive AI-enabled workflows to enhance speed and efficiency
  • Oversee integrated marketing campaigns for client engagement
  • Refine brand positioning and messaging for multiple audiences
  • Manage marketing budget and resources for optimal impact
  • Report on success metrics and provide insights to leadership

Benefits

  • 15 PTO days plus 10 legal holidays and sick days
  • Comprehensive medical, dental, and vision plans
  • 401(k) matching up to 10% of employee contribution
  • Commuter benefits and corporate gym rate
  • Development opportunities via LinkedIn Learning
  • Free snacks and beverages in the office
  • Friday happy hour and 'Summer Fridays'
  • Year-round corporate athletic league
  • Casual work environment with team-building events
Full Job Description
Overview

We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities.

The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation-accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making.

This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact.

This is a hybrid position. We are seeking candidates who are either based in New York City or willing to relocate.

What You'll Own:

AI & Automation Strategy
  • Define and execute the AI and automation roadmap across the marketing and revenue technology stack
  • Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency
  • Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams
  • Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance
  • Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations

Marketing Execution
  • Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations
  • Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met
  • Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency
  • Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments
  • Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact

Brand Strategy
  • Refine and evolve the company's brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences
  • Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth
  • Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy
  • Support employer branding initiatives by developing content and messaging that strengthen the company's reputation, culture, and talent attraction efforts
  • Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility

Reporting & Measurement
  • Define and report on success metrics for AI and automation initiatives
  • Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities
  • Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue

What You Have:
  • 12+ years of related experience across marketing, program management, or product ownership roles within a complex organization
  • Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact
  • Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business
  • Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth
  • Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership
  • Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution
  • Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)
  • Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions
  • Experience managing marketing budgets, vendors, agencies, and technology investments

What We Offer:

The annual base salary range for this position is $200,000 to $275,000. Additionally, this position is eligible for an annual discretionary bonus based on performance.

You will also be eligible for the following benefits:
  • 15 PTO days, 10 legal holidays, and sick days
  • Comprehensive medical, dental, and vision plans
  • Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
  • Commuter benefits and a corporate gym rate
  • Development opportunities through the LinkedIn Learning platform
  • Free snacks and beverages in the office
  • Friday happy hour and "Summer Fridays"
  • Year-round corporate athletic league
  • Casual work environment, team building, and other social events


#LI-SG1

#LI-Hybrid

Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location.

Compensation

$200,000-$275,000 USD

About Guidepoint Global, Llc

Guidepoint is a leading expert network firm that connects business decision-makers with experts across various industries. The company offers a range of services, including primary research, diligence, and advisory services. Guidepoint has a global presence, with offices in the United States, Europe, and Asia.
Learn more about Guidepoint Global, Llc
Size
1,000 employees
Industry

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