Global Associate Director, Commercial Marketing

Novotech

$160K — $190K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of B2B marketing experience with a focus on commercial and demand generation
  • Proven ability to drive measurable revenue and pipeline impact
  • Strong metrics-driven mindset, with extensive experience in performance tracking
  • High adaptability in navigating complex and changing environments
  • Experience leading and developing global or multi-regional teams
  • Effective mentor with a strong ability to build high-performing teams
  • Accessible and responsive leadership style for distributed teams
  • Deep understanding of sales cycles and revenue operations

Responsibilities

  • Own global marketing's contribution to revenue and pipeline metrics
  • Partner with business development to align marketing strategies with sales targets
  • Lead execution of integrated marketing campaigns including digital and events
  • Engage personally in key initiatives and global campaigns
  • Define and lead global commercial marketing strategy
  • Translate commercial objectives into scalable programs for regions
  • Establish metrics-driven approach to marketing performance tracking

Benefits

  • Flexible working options
  • Paid parental leave for both parents
  • Flexible leave entitlements
  • Wellness programs
  • Ongoing development programs
  • Inclusive workplace supporting diverse backgrounds
  • Commitment to respond to every application
Full Job Description
Job Description

About the Role

Reporting to the Global Head of Marketing, this is a hands-on leadership role responsible for leading a distributed team of regional marketing managers and ensuring marketing delivers measurable commercial outcomes across pipeline generation, conversion, and revenue.

This is a high-impact, player-coach role requiring a leader who is deeply metric-driven, highly adaptable, and comfortable operating in a fast-paced, evolving global organization. The successful candidate will be a visible and accessible leader, able to build trust across regions while maintaining high-performance standards. They will operate effectively in an environment where priorities, structure, and focus areas may evolve, while maintaining momentum and performance.

Responsibilities

Revenue & Commercial Impact
  • Own global marketing contribution to revenue, including pipeline generation, conversion rates, and marketing-sourced/influenced revenue.
  • Partner closely with Business Development and Commercial Leadership to align marketing strategies with sales targets and regional growth priorities.


Hands-On Execution & Campaign Leadership
  • Actively lead and contribute to the execution of integrated marketing campaigns (digital, ABM, content, events).
  • Personally engage in high-priority initiatives, key accounts, and global campaigns where impact is critical.


Global Strategy & Alignment
  • Define and lead the global commercial marketing strategy, aligned with the vision set by the Global Head of Marketing.
  • Translate evolving commercial objectives into scalable, high-impact programs across regions.


Team Leadership, Mentorship & Capability Building
  • Lead, mentor, and develop a global team of regional marketing managers, fostering both accountability and growth.
  • Act as a hands-on coach and accessible leader, supporting teams through both execution and change.


Performance, Analytics & Optimization
  • Establish and lead a rigorous, metrics-driven approach to marketing performance, including weekly, monthly, quarterly, and annual pipeline and campaign performance tracking.
  • Develop dashboards and reporting frameworks that provide clear visibility into regional and global performance.

Cross-Functional Collaboration
  • Serve as a strategic partner to key stakeholders.
  • Ensure strong alignment between marketing, business development, and regional teams.


Qualifications and Experience
  • 10+ years of experience in B2B marketing, with a strong focus on commercial, demand generation, or growth marketing.
  • Proven track record of driving measurable revenue and pipeline impact.
  • Strongly metrics-driven mindset, with deep experience in funnel management, performance tracking, and ROI accountability.
  • High level of adaptability and resilience, comfortable navigating ambiguity, shifting priorities, and organizational change.
  • Experience in a hands-on marketing leadership role-comfortable executing as well as leading.
  • Experience managing and developing global or multi-regional teams.
  • Strong mentorship capability with a track record of building high-performing teams.
  • Leadership style that is accessible, responsive, and highly engaged with distributed teams.
  • Deep understanding of pipeline development, sales cycles, and revenue operations.


Preferred Experience
  • Experience in life sciences, CRO, biotech, or healthcare sectors.
  • Experience operating in complex, matrixed, global organizations.
  • Familiarity with long, enterprise-level sales cycles.


Salary Band - Global Associate Director, Commercial Marketing: $160,000 to $190,000 USD - Salary offered will be based on candidates experience level.

Find out more about working at Novotech at: www.novotech-cro.com/careers

Our team members are passionate about what we do, but we understand work is only of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs.

We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities.

We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.

About the Team

At Novotech we have advanced therapeutic and regulatory expertise, the ability to execute across markets and a client-centric service model, so that our clients get a trusted, long-term partner and an accelerated path to bring their life-changing advances to market. This gives our employees the opportunity to develop their careers by joining a diverse and supportive global organization with a collaborative culture, whilst working with clients on the cutting-edge of life sciences.

At Novotech you will work alongside empowered teams with a shared commitment to success.

  • Strategic vs transactional mindset.


  • Ability to gain insights and make proactive decisions quickly.


  • Culture that fosters partnership and collaboration, where every voice is heard and valued.


  • Ongoing support from senior stakeholders and leadership team.

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