General Sales Manager

Weigel Broadcasting Co.

$70K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in broadcast sales management
  • Familiarity with Microsoft Office, Wide Orbit, and Nielsen
  • Demonstrated success in growing revenue and exceeding sales targets
  • Proven track record in inventory management
  • Strong leadership skills in recruiting and developing sales talent

Responsibilities

  • Lead and motivate the sales team to enhance market share
  • Drive revenue growth through innovative sales strategies
  • Manage pricing and inventory effectively
  • Forecast revenue accurately to surpass budget expectations
  • Recruit, train, and nurture top sales professionals

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • Life insurance and long-term disability coverage
  • 401(k) plan with company match for retirement savings
  • Generous paid time off policy including vacation and sick leave
  • Paid parental leave to support family needs
Full Job Description
Job Type

Full-time

General Sales Manager:

ABC57 in South Bend, Indiana, is seeking a dynamic and results driven General Sales Manager to increase market share and drive revenue while fostering a culture of success.

About the Role
• Lead and inspire our sales team to expand market share and drive sustained revenue growth
• Foster a culture through mentorship, strategic leadership, and accountability
• Serve as an innovative and proven sales leader with strong negotiation and client engagement skills
• Balance strategic planning with hands on execution to maximize station revenue

What You'll Do
• Generate new business and develop strategic sales opportunities
• Manage inventory and pricing strategies
• Develop accurate revenue forecasts to meet and exceed budget goals
• Recruit, train, and develop top sales talent
• Perform additional duties as assigned

What You'll Need
• Minimum of 5 years of broadcast sales management experience
• Mastery of Microsoft Office, Wide Orbit, and Nielsen
• Proven ability to grow revenue, exceed sales targets, and manage inventory
• Strong leadership experience in recruiting and developing sales talent

If you have what we are looking for, please apply with your resume and cover letter.

What We Offer
Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
Retirement & Savings: HSA Plan, 401k with Company Match
Time Off: Vacation/Personal/Sick/Paid Holidays
Leave Support: Paid Qualified-FMLA Leave
Family Benefits: Paid Parental Leave

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