General Manager

Swickard Auto Group

$150K — $250K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of automotive dealership leadership experience, ideally as General Manager or General Sales Manager
  • Successful track record in dealership P&L management
  • Strong background in commercial vehicle sales and B2B automotive markets
  • Experience with premium or luxury brands, particularly Mercedes-Benz
  • Exceptional leadership and team-building ability
  • Entrepreneurial mindset energized by building operations
  • Strong financial management skills across multiple departments

Responsibilities

  • Assume full P&L responsibility across all dealership departments
  • Lead pre-opening strategy and operational launch activities
  • Recruit and build the founding leadership team
  • Establish dealership culture and processes reflecting Mercedes-Benz standards
  • Drive sales strategy targeting B2B clients and hospitality sectors
  • Manage relationships with Mercedes-Benz representatives
  • Oversee inventory management and vehicle ordering
  • Engage with the community to promote brand awareness

Benefits

  • Ground-floor opportunity to shape a new dealership's culture and operations
  • Competitive compensation with performance incentives
  • Manufacturer-supported training and certification opportunities
  • Collaborative culture valuing contributions of team members
  • Full benefits package including medical, dental, and vision insurance
  • Career growth potential as the business expands
Full Job Description
Job Type

Full-time

Description

Mercedes-Benz | Sprinter Van | Luxury & Hospitality | B2B | Vancouver, WA

This is the role that most leaders spend a career working toward - and we're offering it at the start of something brand new. As the founding General Manager of the Mercedes-Benz Van Center of Vancouver, you'll have full operational authority and the opportunity to build a dealership in your own image: the team, the culture, the client experience, and the market strategy. We're looking for a proven, visionary automotive leader who is ready to make history in the Pacific Northwest.

WHAT YOU'LL DO
• Hold full P&L responsibility for all departments: Sales, Service, Parts, and Finance
• Lead pre-opening strategy, facility readiness, team hiring, and operational launch activities
• Recruit and build the founding leadership team across all departments
• Establish the Van Center's culture, standards, and processes aligned with Mercedes-Benz brand requirements and our hospitality-first values
• Drive commercial sales strategy to establish market presence with B2B fleet clients, hospitality operators, and enterprise accounts
• Own relationships with Mercedes-Benz brand and factory representatives
• Oversee inventory management, vehicle ordering, and floor plan strategy
• Lead community engagement, local marketing, and brand awareness initiatives in the Vancouver/Portland market
• Analyze financial performance, identify opportunities, and implement strategies to exceed targets
• Serve as the visible leader of the organization - internally and externally

WHAT WE'RE LOOKING FOR
• 7+ years of progressive automotive dealership leadership, with meaningful experience as a General Manager or General Sales Manager
• Demonstrated success in a full-line dealership P&L role
• Experience with commercial vehicle sales, fleet programs, or B2B automotive markets a strong advantage
• Mercedes-Benz or premium/luxury brand experience highly preferred
• Exceptional leadership and team-building skills - you attract and retain top talent
• Entrepreneurial mindset: you're energized by building, not just managing
• Deep commitment to hospitality as a business philosophy, not just a customer service tactic
• Strong financial acumen and experience managing multi-department P&L
• Community-connected and comfortable representing a premium brand in a high-profile market role
• Valid driver's license with clean record

COMPENSATION & STRUCTURE
• Executive compensation package commensurate with experience and scope
• Base salary plus comprehensive performance bonus tied to dealership profitability, volume, and CSI outcomes
• This is a foundational role with equity in your own success - build it right and the rewards follow

WHY JOIN OUR FOUNDING TEAM?
• Ground-floor opportunity to shape the culture, processes, and standards of a brand-new operation
• Represent one of the world's most iconic luxury brands
• Competitive compensation package with performance-based incentives
• Manufacturer-supported training and Mercedes-Benz certification opportunities
• Collaborative, hospitality-first culture where your contributions are seen and valued
• Serve a thriving and growing commercial market in one of the Pacific Northwest's fastest-growing corridors
• Full benefits package including medical, dental, vision, and paid time off
• Career growth potential as the business grows and scales

VIDEO UPDATES

Big things are happening in the Sprinter world!

NEW Mercedes-Benz Van Center of Vancouver!

Salary Description

$150,000 - $250,000 per year

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