New Balance Athletics, Inc.

General Manager, Running

New Balance Athletics, Inc.$199K — $318K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of experience in merchandising and product strategies for global apparel or footwear, focused on running.
  • Strong understanding of technical running product development and the running community.
  • Passion for market trends to identify optimal products and pricing.
  • Ability to blend creative and analytical thinking for consumer-centric product development.
  • Strong leadership skills with a proven track record of motivating and influencing teams.

Responsibilities

  • Establish and communicate a comprehensive Global Running Merchandising Strategy across departments.
  • Define the Global Running Merchandising organization to align with strategic goals.
  • Create a running culture calendar to integrate New Balance into running, sport, and cultural events.
  • Collaborate with merchandising leads for business and revenue planning specific to running.
  • Work with sourcing and production to optimize global operations and strategic partnerships.
  • Develop a running-specific fabric platform and product architecture to foster long-term growth.
  • Incorporate consumer testing to enhance the success of running products.

Benefits

  • Comprehensive traditional benefits package including medical, dental, and vision insurance.
  • Learning and development courses, tuition reimbursement, and monthly student loan support.
  • Generous lifestyle reimbursement and vacation days, promoting work-life balance.
  • Flexible work schedule with a hybrid model encouraging teamwork and collaboration.
  • Support for parental leave and additional holidays enhancing family well-being.
Full Job Description

JOB MISSION:

This position is designed to shape the global direction for running by building product and franchise architecture, and ensuring New Balance resonates with runners in ways that drive both performance credibility and cultural relevance. It’s about defining what running means at scale for New Balance, not just managing a segment of the business.

MAJOR ACCOUNTABILITIES:

  • Establish and communicate the end-to-end Global Running Merchandising Strategy and partner cross-functionally to define and set multi-speed GTM and Operating Model to maximize and monetize brand momentum in the running category

  • Define Global Running Merchandising organization to support the strategy and operating model

  • Create the running culture calendar and identify opportunities to position New Balance at the intersection of running, sport, and culture

  • Partner with global and regional merchandising leads on business and revenue plans along with forecasts specific to running products

  • Partner with the GTM, sourcing, production, and planning team to operationalize the global sourcing footprint for running and align on key strategic relationships

  • Establish running-specific fabric platform, technical blocks, visual language, and product architecture and deliver structural economics to build long term profitable growth

  • Embed robust consumer testing throughout the process to maximize success of running products

REQUIREMENTS FOR SUCCESS:

  • Have 15+ years of experience developing and executing merchandising and product strategies in a global or direct to consumer apparel or footwear business, with a strong focus on running. Experience with technical running product development and deep understanding of the running community are highly beneficial.

  • Have a passion for understanding the customer, market and competitive trends as a means of identifying the right product at the right price

  • Demonstrate the ability to balance creative and analytical thinking, intuition and data, to build a compelling and consumer centric product

  • Possess excellent judgment and the ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues

  • Have strong leadership skills with a proven ability to influence your peers and an organization, as well as to inspire and motivate a team to constantly raise our collective bar

Boston, MA Headquarters - (NB) Only Pay Range: $199,100.00 - $258,600.00 - $318,000.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)




Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks 6 opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs 6 that encourage our associates to grow personally as they develop professionally. Youll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword 6 its part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced Work from Anywhere (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

About New Balance Athletics, Inc.

New Balance Athletics, Inc. is a footwear company that specializes in athletic shoes and apparel. The company was founded in 1906 by William J. Riley and has since grown to become one of the largest athletic shoe manufacturers in the world. New Balance is known for its focus on quality and innovation, and has been recognized for its commitment to domestic manufacturing. The company operates five factories in the United States and has a reputation for producing high-quality, durable shoes. New Balance offers a wide range of products, including running shoes, walking shoes, and lifestyle shoes, as well as apparel and accessories. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about New Balance Athletics, Inc.
Size
8,000 employees
Industry

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