About the RoleGhost is building its live selling business unit from the ground up, and we're looking for a General Manager to own it end to end - shows, sellers, inventory, and pricing. You'll run resourcing, scheduling, inventory flow, and cross-team execution as one connected system, treating every inefficiency as something to solve permanently rather than patch.
Key Responsibilities:Strategy- Set the strategy by mapping the competitive landscape, analyzing performance by show, seller, and category across all channels, and talking directly to sellers and buyers to pressure-test assumptions and surface unmet needs.
- Build the roadmap, with clear priorities, sequencing, and owners against the business unit's biggest opportunities and headwinds.
- Align the strategy with Sales, Product, and Operations and secure buy-in before executing.
Show Operations & Team Leadership- Keep every channel live by building a bench of streamers and hosts, monitoring calendar health (fill rate, no-shows, gaps), and adjusting staffing in real time so no channel sits idle.
- Track seller and host performance on air and rotate the lineup across channels to maximize revenue per show.
- Set and enforce standards for audio/video reliability and on-air execution, backed by pre- and post-show QA.
- Coach the talent by reviewing show recordings and giving hosts structured, specific feedback to raise conversion over time.
- Resolve what breaks by escalating recurring technical or execution issues to Product and Engineering.
Inventory, Fulfillment & Pricing- Partner with Sales to plan and allocate inventory across every channel and vertical, avoiding both overstock and mid-show sellouts.
- Build real-time visibility with Product into what's moving or stalling across verticals, flagging over/understock risk before it becomes a problem.
- Own fulfillment by partnering with Operations and warehouse partners to hit shipping and delivery SLAs, resolving returns before they become seller or buyer issues.
- Set the pricing model, including strategy and guardrails (flash pricing, bundles, seller discounts), and test what drives conversion without eroding margin or seller trust.
- Build a repricing process that adjusts prices live during a show, rather than after it ends.
Revenue & Growth- Drive demand by owning the show promotional calendar, campaigns, and notifications across every channel.
- Grow the buyer base by driving acquisition and retention and investing in community-building around shows.
- Match supply to demand by tracking viewership and audience trends and aligning seller/inventory mix accordingly.
- Find the next unlock by testing new channels, formats, and tactics (co-hosted shows, thematic events, flash sales), and scale what works.
Operational Efficiency- Own the P&L by tracking production, staffing, and promotional spend against revenue per show, and reallocate investment toward the highest-ROI shows and sellers.
- Remove friction by partnering with Product and Engineering to eliminate manual or error-prone parts of running a show, and pilot new tools and workflows.
- Own the KPI dashboard: GMV, show throughput, inventory sell-through, fulfillment SLAs, and seller/buyer retention
- Use the data to course-correct fast: decide where the team spends its time and flag risks early enough to act on them.
Qualifications:- Bachelor's degree in business, economics, operations, or a related field; MBA a plus
- 5+ years in operations, general management, or a similar cross-functional leadership role, with meaningful experience in e-commerce, marketplaces, retail, or live commerce/streaming
- Direct people management experience
- P&L ownership experience, with fluency in metrics like GMV, retention, and inventory sell-through, and the judgment to prioritize against them
- A track record of running a multi-channel, multi-vertical, operationally complex business, comfortable owning resourcing, scheduling, inventory, fulfillment, and pricing as one connected system rather than separate levers
- Avid user of AI and passionate about incorporating AI into daily workflows (Claude, ChatGPT, etc.)
- Passionate about building systems that make the whole team more effective, not just solving the problem in front of you
- Comfortable operating with ambiguity and shifting priorities in a fast-moving startup environment
- Strong written and verbal communication, with the ability to influence without direct authority
This is a temp to hire opportunity and will be based in our LA office. Our total compensation for this position can range from
$80,000-150,000 base salary + bonus + equity. The actual amounts may vary based on factors such as experience, knowledge, skills, and abilities related to the position.
Benefits we offer: - Medical, Vision, and Dental with some plans covered at 100%
- Competitive compensation and equity structure
- 401K
- Unlimited PTO
