General Manager (B2B Sales Unit) - Farmington, UT
What you'll own:
The General Manager of the B2B GTM Unit is the primary driver of LoanPro's success within the Business-to-Consumer lending segment. This role owns the end-to-end Go-To-Market strategy for this unit, encompassing sales execution, marketing alignment, and segment-specific product feedback. The GM is responsible for the unit's revenue growth, market share, and operational efficiency. You will lead a cross-functional squad of high performers to identify, capture, and retain B2C lenders, ensuring LoanPro is the undisputed platform of choice for consumer finance.
- Unit P&L Ownership: Full accountability for the B2B unit's revenue targets, customer acquisition costs (CAC), and overall contribution margin.
- GTM Strategy Execution: Translate the EVP's global vision into a tactical B2B roadmap, identifying high-growth sub-verticals (e.g., Point of Sale, Auto, Personal Loans).
- Cross-Functional Orchestration: Lead a "pod" or "unit" structure, coordinating closely with dedicated B2B Marketing, Sales, and Implementation resources.
- Segment Advocacy: Act as the primary internal voice for the B2B market, ensuring the Product team prioritizes features that solve B2B-specific lending challenges.
- High-Velocity Sales Leadership: Oversee the B2B sales pipeline, ensuring the team maintains high activity levels and shortens the "Buyer's Journey" for this specific segment.
- Strategic Partnerships: Identify and ink deals with B2B-focused influencers, consultants, and technology partners to expand the unit's reach.
Essential job functions:
- Sales Excellence: Mentor and hold the B2B sales team accountable for KPIs, pipeline hygiene, and rigorous "Value-Based Selling."
- Market Intelligence: Conduct ongoing competitive analysis of other B2B lending platforms to maintain LoanPro's "Value Proposition" edge.
- Campaign Collaboration: Work with Marketing to launch segment-specific campaigns, webinars, and white papers that resonate with consumer lenders.
- Implementation Oversight: Ensure the B2B "Onboarding Experience" is seamless, collaborating with Ops to reduce time-to-value for new clients.
- Data-Driven Decision Making: Report weekly on unit performance, leveraging CRM data to forecast revenue and identify churn risks.
- Culture & Values: Exemplify the "Hungry, Humble, Smart" mantra, fostering a high-intensity, results-oriented culture within the B2B unit.
- Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
What you'll need for success:
- Bachelor's Degree required; MBA or specialized Fintech certification preferred.
- 8+ years in Sales or GTM leadership, with a heavy focus on SaaS and the B2B/Consumer Lending industry.
- General Management Mindset: Proven ability to manage a "Business Within a Business," balancing sales growth with operational costs.
- Domain Expertise: Deep understanding of the B2B lending lifecycle (origination, servicing, collections, and compliance).
- Analytical Prowess: Ability to dissect a P&L and use data to pivot GTM tactics in real-time.
- Communication: Exceptional ability to "storytell"-taking complex software functions and turning them into ROI-driven narratives for B2B lenders.
- Leadership: Experience managing cross-functional teams and influencing stakeholders who do not report to you directly.
- Technical Proficiency: Expert-level knowledge of CRM (Salesforce/HubSpot) and G-Suite.
- Ability to travel as needed
Benefits of the Role:
- 80% Medical/Dental
- PTO and Holiday Schedule
- HSA and 401K Match
At LoanPro, we have the ability to make a real difference. LoanPro offers a value-based, innovation-focused, learning culture and endless opportunities for growth. Come help us build LoanPro.
