EPAM Systems

Frontier AI Marketing Lead

EPAM Systems$150K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B marketing experience in AI, machine learning, or technical markets.
  • Location in the San Francisco Bay Area required, with global operation capabilities.
  • Proven ability to translate technical capabilities into appealing narratives.
  • Experience in designing and executing field marketing campaigns or events.
  • Strong understanding of the generative AI and foundation model research landscape.

Responsibilities

  • Own the positioning and messaging for EPAM's Frontier AI business.
  • Develop high-quality sales materials that resonate with AI researchers and program leaders.
  • Build presence within the AI research ecosystem and identify partnership opportunities.
  • Create targeted field marketing activations to deepen relationships with priority accounts.
  • Establish a content strategy to enhance the visibility of EPAM's technical leaders on social media.
  • Maintain awareness of competitive landscape and inform product development accordingly.
  • Collaborate with sales and technical teams to support pipeline generation and craft account-specific messaging.

Benefits

  • Opportunity to shape the future of AI marketing strategy at EPAM.
  • Impactful role as the first dedicated marketing hire in Frontier AI.
  • Access to advanced engineering talent and a global organization.
  • Engagement with top AI research conferences like NeurIPS and ICLR.
  • Entrepreneurial environment to build marketing strategies from the ground up.
Full Job Description
Shape the future of AI at EPAM by leading our Frontier AI marketing strategy. As the first dedicated marketing hire for this business, you will establish our market presence and demand-generation strategy with leading AI labs and organizations developing advanced foundation models. You will operate across product marketing, field marketing, ecosystem development, content and executive communications to define how EPAM Systems presents its capabilities. This zero-to-one role requires an entrepreneurial mindset to build a new marketing motion from the ground up. Based in the San Francisco Bay Area, you will harness our engineering talent, enterprise experience and global reach to create a differentiated story. A major focus will be determining how we show up across the ecosystem at key research conferences like NeurIPS and ICLR, translating technical concepts into credible content for researchers and technical buyers. Req# [redacted] Responsibilities Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services Develop high-quality sales materials - including pitch decks, customer narratives and technical one-pagers - that resonate with AI researchers and technical program leaders Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns Requirements Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market Location in the San Francisco Bay Area with the ability to operate effectively across a global organization Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences Experience designing and executing field marketing programs, customer events or account-based activations Understanding of the generative AI and foundation model ecosystem, including major labs and research themes Clear communication skills with strong editorial judgment to create content appropriate for technical audiences History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits

About EPAM Systems

EPAM Systems, Inc. is a leading global provider of digital platform engineering and development services. The company has a strong presence in North America, Europe, and Asia, and serves clients in a variety of industries, including financial services, healthcare, and retail. EPAM's services include software engineering, product development, and digital platform engineering, and the company has a reputation for delivering high-quality solutions that help its clients achieve their business goals. EPAM has been recognized as a leader in the digital services industry by a number of independent research firms, and the company has won numerous awards for its work.
Learn more about EPAM Systems
Size
58,824 employees
Market Cap
$18.2 billion
Industry
Net Income
$327.1 million
Founded
1993
5 Year Trend
+26.5%
Revenue
$2.6 billion
NASDAQ

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