You'll Get To:- Manage all aspects of the BlackLine Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals.
- Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high-quality experience for users.
- Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website.
- Grow organic traffic to www.blackline.com globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components.
- Monitor market trends and competitors to determine marketing opportunities and take actions to improve the visibility of the site and BlackLine solutions.
- Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics.
- Communicate the annual web strategy and quarterly plans to cross-functional stakeholders.
- Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite user journeys.
- Champion, evangelize, and educate BlackLine stakeholders on best practices in UX design as well as SEO and CRO initiatives and how they drive engagement, conversion, and customer loyalty.
- Collaborate cross-functionally with digital team members, content, design, and product marketing to improve the user experience of BlackLine.com, BeyondTheBlack.com and other subdomains.
- Lead and own all web related projects; consult with business units to ensure we meet their needs and objectives
- Lead web design and deployment team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the best in class UX/UI and design for digital properties; gain stakeholder buy-in and ultimately lift customer engagement
- Mentor a team of digital front-end developers and SEO experts to further their career paths
- Establish a distributed web publishing process to enable content teams to publish pages within pre-established templates.
- User-Centric Design and Content Strategy: Champion user-centered design principles to ensure that our web properties are intuitive, visually appealing, and easy to navigate. Improving user engagement with our customers and partner audiences with relevant high-quality demand-generating content.
- Data-Driven Leadership: Utilize web analytics and key performance indicators to continually evaluate the effectiveness of web experiences and make data-driven decisions for optimization.
- Conversion Rate Optimization: Identify and implement strategies to increase conversion rates, improve lead generation, and drive revenue through the website.
- Global Cross-Group Collaboration: Work closely with internal marketing teams and other key global stakeholders to optimize the customer experience on BlackLine.com, ensuring a seamless end-to-end customer journey across all business segments.
- Leadership and Talent Development: Build and maintain the talent, skills, and capabilities needed to drive transformation and growth. Provide leadership, motivation, and hands-on guidance to deliver solutions across all of marketing's web properties.
- Compliance and Security: Ensure BlackLine's web properties comply with all relevant global regulations, privacy laws, and security standards, safeguarding user data and company brand reputation.
- Web Governance Strategy & Roadmap: Implement a strategy that would include the implementation of technical systems, policies and procedures to maintain an orderly web operation and presence across all of BlackLine's regions.
What You'll Bring:Core Technical Skills
- Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management) to build modular, reusable components.
- Advanced knowledge of Nuxt.js (Nuxt 3) for implementing Static Site Generation (SSG) and Server-Side Rendering (SSR) tailored to marketing and performance needs.
- Strong proficiency in modern JavaScript (ES6+) and TypeScript for scalable, type-safe, and maintainable enterprise codebases.
- Proven experience integrating decoupled content platforms (e.g., Contentful, Sanity, Storyblok) to empower marketing teams with distributed publishing capabilities.
- Seamless integration with RESTful APIs and GraphQL to connect backend systems and third-party marketing services.
- Familiarity with edge computing and serverless functions for handling dynamic actions within a static-first environment.
- Strict adherence to frontend performance optimization, including lazy loading, code splitting, and asset optimization to ensure frictionless user journeys.
- Expertise in implementing dynamic routing, semantic HTML, structured data (Schema.org), and dynamic meta tags to drive BlackLine's organic search visibility.
- Analytics & Testing: Experience embedding A/B testing tools (Optimizely, VWO) and tag management (Google Tag Manager, Google Analytics) to support robust Conversion Rate Optimization (CRO) pipelines.
- Advanced skills in utility-first frameworks like Tailwind CSS, alongside PostCSS or SCSS pre-processors.
- Mobile-first approach to web development, ensuring high-quality, scalable experiences across all devices and browsers.
- Ability to translate Figma wireframes, mockups, and interactive prototypes into pixel-perfect UI components while collaborating closely with UX/UI designers.
- Proficiency with next-generation frontend build tools like Vite.
- Experience with Jamstack-optimized hosting platforms (Netlify, Vercel) and configuring automated GitHub Actions deployment pipelines.
- Implementation of unit and end-to-end testing (Vitest, Cypress, or Playwright) and enforcement of strict web governance, security, and accessibility (WCAG) standards.
- Strategic oversight of the overall web experience, taxonomy, and component architecture to ensure scalability across BlackLine.com and other subdomains.
- Deep knowledge of global web compliance, privacy laws (like GDPR/CCPA), and security standards to safeguard user data and brand reputation.
- Experience establishing web governance strategies, policies, and procedures to maintain an orderly web operation across all global regions.
Salary Range:$133,000.00-$167,000.00
Pay Transparency Statement:Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location.
In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
We are committed to pay transparency and ensuring candidates have clear information about compensation expectations. For roles that include variable incentive components such as an Incentive Compensation Plan (ICP) or On-Target Earnings (OTE), the compensation structure may follow a split model - for example, a 50/50, 70/30, or 60/40 ratio between base salary and variable incentive.
