Front Book Campaign Lead

Worldpay

$113K — $171K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or equivalent experience.
  • 5+ years in demand generation, growth marketing, or campaign management, preferably in payments or fintech.
  • Strong experience with pipeline-generating campaigns and measurable revenue outcomes.
  • Deep knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
  • Hands-on experience executing digital campaigns across multiple channels.
  • Strong understanding of payments, APIs, tokenization, or embedded finance models.
  • Proven cross-functional collaboration skills with Sales, Business Development, Product, and Partner teams.

Responsibilities

  • Own and execute end-to-end front book campaigns for pipeline and revenue growth.
  • Translate commercial priorities into tailored campaigns aligned with key accounts and partners.
  • Orchestrate multi-channel campaign execution with operational rigor.
  • Partner with Sales, Business Development, and Marketing to align campaigns with revenue goals.
  • Develop platform-specific messaging for target buyers and embedded finance use cases.
  • Leverage insights to optimize campaigns and scale successful strategies.
  • Collaborate with insights and analytics teams to refine future campaigns.

Benefits

  • Opportunity to work with industry leaders and grow your career in a global company.
  • Dynamic team environment fostering collaboration and innovation.
  • Inclusive culture that encourages personal and professional development.
Full Job Description

Job Description

Make your mark at one of the biggest names in payments. We’re looking for a Front Book Campaign Lead join our ever-evolving Marketing team and help shape the future of global commerce.

What you’ll own

This role owns the end-to-end strategy, execution, and performance of front book campaigns, with accountability for pipeline creation and revenue impact across platform, ISV, and embedded finance segments.

  • You will partner closely with channel and content leads to shape the strategy and bring campaigns to life. This role works across teams, so success requires someone who’s comfortable in a matrix environment, leans in as a problem solver, and shows up as a true team player.
  • Own and execute end-to-end front book campaigns, driving strategy, execution, and measurable pipeline outcomes
  • Translate commercial priorities into targeted, high-impact campaigns aligned to key accounts, verticals, and strategic partners
  • Orchestrate multi-channel campaign execution across paid, owned, partner, and field channels with strong operational rigor
  • Partner closely with Sales, Business Development, Product, and Marketing to align campaigns to revenue goals
  • Develop verticalized and platform-specific messaging that resonates with target buyers and embedded finance use cases
  • Leverage insights and performance data to continuously optimize campaigns and scale what works
  • Collaborate with insights and analytics teams to inform future campaign strategy and improve effectiveness

What you’ll bring

  • Bachelor’s degree or equivalent experience
  • 5+ years of experience in demand generation, growth marketing, or campaign management, preferably in payments, fintech, or B2B SaaS
  • Strong experience owning pipeline-generating campaigns and driving measurable revenue outcomes
  • Deep knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and campaign orchestration tools
  • Hands-on experience executing digital campaigns across email, web, paid media, and SEO channels
  • Strong understanding of payments, APIs, tokenization, or embedded finance models
  • Proven ability to work cross-functionally and influence Sales, BD, Product, and Partner teams

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.

#LI- KS1


Worldpay is dedicated to offering individuals rewarding career opportunities and competitive compensation. For this full-time position, the good faith estimated annual salary range upon hire is $113,600.00-$171,575.00. This range reflects what we reasonably expect to offer based on the role’s responsibilities, level, and geographic location. The actual starting salary will be determined by a candidate’s experience, job-related skills, and relevant education or training. Please note that changes in work location may impact the final offered salary. We encourage you to consult with your recruiter to confirm the budget for your location and to better understand the applicable pay scale.  This position is eligible for bonus.

Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.

Similar Jobs

More Jobs at Worldpay

More Finance & Insurance Jobs

Find similar Front Book Campaign Lead jobs: