Position OverviewReporting to the Director of Franchise Business Management, the
Franchise Business Manager (FBM) works in close partnership with franchise owners and their General Managers to drive revenue growth, operational excellence, and brand consistency across assigned studios. This role blends strategic coaching with hands-on operational support through consultative sessions, KPI and financial reviews, business planning, and field engagement. Franchisee experience and satisfaction are central to the role, balanced with clear accountability to the JETSET brand and operational standards.
Key ResponsibilitiesFranchisee Partnership & Performance Coaching- Own the day-to-day business relationship for an assigned portfolio of franchisees
- Serve as the primary advisor to franchise owners and General Managers across operational, financial, and people-related topics
- Lead recurring consultative sessions and performance check-ins focused on execution, accountability, and growth
- Support franchisees through pre-opening, stabilization, and optimization phases of the business
Operational & Financial Performance- Fully own KPI analysis for assigned studios, including utilization, sales, retention, staffing costs, and profitability
- Review franchisee P&Ls and partner with owners on action plans to address cost control opportunities and performance gaps
- Coach franchisees on product mix, conversion, class schedule optimization, staffing, and utilization strategies
- Identify early warning signs of underperformance and proactively intervene with structured support plans
Brand Standards & Compliance- Ensure franchisee adherence to JETSET brand standards, operating procedures, and required systems
- Conduct operational reviews, audits, and business evaluations as needed
- Partner with internal teams to address escalations related to quality, staffing, or brand compliance
- Protect the integrity of the JETSET experience while supporting franchisee success
Cross-Functional Collaboration & Field Insights- Act as the franchisee advocate internally, partnering closely with Marketing, Product & Talent, and Finance
- Support the rollout of new initiatives, programs, and tools across the franchise network
- Surface field insights, trends, and best practices to HQ leadership and New Studio Openings teams to inform continuous improvement
- Help scale proven strategies from top-performing studios across the system
What You Need to Be Successful- You are comfortable coaching franchise owners and senior operators while balancing support with accountability.
- You think like an operator and can translate data into clear, actionable guidance.
- You thrive in fast-moving environments and can manage multiple markets and priorities simultaneously.
- You communicate clearly and confidently, even in challenging or high-stakes conversations.
- You care deeply about brand consistency, client experience, and long-term studio health.
Key Attributes- Franchise Partner Mindset - Builds trust-based relationships while holding franchisees accountable to brand and performance standards
- Data-Driven Operator -Uses KPIs, financials, and trends to guide decision-making and coaching
- Relationship Builder - Skilled at influencing without authority and navigating complex stakeholder dynamics
- Problem Solver - Able to assess operational challenges and translate them into clear action plans
- Proactive Communicator - Keeps stakeholders aligned, informed, and focused on priorities
- Structured & Organized - Manages multiple studios, timelines, and initiatives with consistency and clarity
- Startup-Oriented - Comfortable creating structure, refining processes, and evolving alongside a growing brand
- Consumer Understanding - Has an understanding of the luxury brand experience and a high level of service standards
- Follows Up and Follows Through - Able to deliver a high-touch level of support by staying engaged and ensuring action items are moved from discussion to execution
Requirements- Bachelor's degree in Business, Operations, Finance, Hospitality, or a related field (or equivalent professional experience)
- 5-7+ years of experience in franchise or studio operations, multi-unit leadership, or business consulting (Boutique fitness, wellness, hospitality, or retail strongly preferred)
- 3-5 years of experience reviewing P&Ls and developing performance improvement plans
- Proven ability to positively impact revenue growth, utilization, conversion, and overall P&L performance
- Strong knowledge of hiring, training, performance management, and team development best practices
- Excellent written and verbal communication skills
- 2 years of experience working deep in systems such as Mindbody, AXLE, and BI/reporting tools
- Ability to travel regularly to support franchise partners in the field
- A passion for boutique fitness, well-being, and community impact
Travel & On-Site Requirements- This is a hybrid role with regular on-site presence at the HQ office in Dallas, TX (opening mid-year) and regular travel to Miami, FL for internal meetings, collaboration, training, and conferences.
- The role also requires up to 50% travel to franchise locations for performance reviews, onsite support, and field engagement.
$82,000 - $95,000 a year
What We Offer- Competitive compensation, performance-based incentives, and growth opportunities
- 75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options
- Up to 4% match to 401(k) plan with no waiting period
- Flexible fitness & wellness membership
- Paid time off and company holidays
- A culture that values innovation, ownership, and excellence
- Opportunity to join a dynamic team in a rapidly growing company
- A collaborative, supportive work environment where your contributions are valued and recognized
- Professional development opportunities to enhance your skills and advance your career
