Franchise Business Development Representative

CareerPlug

$122K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience working directly with franchisors or franchise-related networks.
  • Proven success in prospecting and qualifying within a software or partnership context.
  • Strong communication skills for both phone and email outreach.
  • Fluency with HubSpot or similar CRM systems.
  • Established relationships within franchise ecosystems, especially with executives and Franchise Business Consultants (FBCs).

Responsibilities

  • Build and manage a targeted list of franchisors and networks using account-based strategies.
  • Map decision-making processes within each account to identify key stakeholders.
  • Conduct outreach through various channels including calls, emails, and networking.
  • Utilize prospecting tools to pinpoint high-intent leads.
  • Research related brands to enhance reach within franchise families.
  • Facilitate warm introductions and maintain engagement with timely follow-ups.
  • Qualify leads and arrange sales demos with appropriate stakeholders.

Benefits

  • Remote work flexibility with a fully remote setup.
  • Employer-paid health insurance coverage.
  • Unlimited PTO with minimum usage requirements.
  • Pet insurance coverage as an employee benefit.
  • Pre-start date paid time off of one week.
  • 401(k) plan with company match.
  • Employer-paid life insurance and long-term disability insurance.
  • Stipend for home office expenses.
Full Job Description
Responsive recruiter

Why this role exists

Our lean and efficient team of Account Executives are busy running high-quality demos and closing new franchise partnerships. Your mission is to make more of those demos happen at the top of the funnel-with the decision-makers in the (virtual) room-so great conversations turn into long-term wins for franchisors and their locations.

Your work will accelerate our partner growth and expand our impact across the franchise community.

Before you, Account Executives have been sourcing their own partners with minimal marketing help (we're investing more in that area too!), so you'll be the hero of the team if you can help them focus less on prospecting and more on what they do best: closing deals.

What you'll do

  • Build and own a named list of target franchisors and networks using an account-based strategy
  • Map each account by decision process, executive stakeholders, field support leaders, and key influencers
  • Conduct thoughtful outreach across channels, phone, email, LinkedIn, conference networking, and warm introductions
  • Leverage prospecting tools such as Seamless AI Buyer Intent and HubSpot Prospecting Agent to identify and prioritize high intent targets
  • Research sister brands and platform groups to expand within brand families and private equity portfolios
  • Advance warm introductions from partners, clients, and advisors, and keep conversations active with timely follow-up
  • Qualify opportunities and schedule sales qualified demos for Outside Account Executives with the right stakeholders in the room
  • Prepare AEs with concise discovery notes, meeting briefs, and clear next steps for a smooth handoff
  • Coordinate with marketing on campaigns and conference plans to ensure strong pre-event and post-event engagement
  • Maintain accurate activity, contacts, and account data in our system of record, HubSpot
  • Represent CareerPlug at industry events and occasional on-site meetings with franchisor leadership

How we'll measure success

  • Sales-qualified demos set with target franchisors (per quarter).
  • % of demos that include decision-makers/economic buyers.
  • Win rate from AE demo 1 signed SOW for BDR-sourced pipeline.
  • Executive-level introductions opened per quarter.

You might be our person if

  • You're deeply connected in franchising (you know the players, the conferences, the culture) and you genuinely like helping franchise leaders succeed.
  • You're a curious prospector and a clear communicator-equally comfortable messaging a brand president, talking shop with an FBC, or sending a tight recap email that makes next steps obvious.
  • You're organized and persistent without being pushy. You follow through, you document, and you keep momentum.
  • You believe people-first tools (hiring + retention) are a competitive advantage and can tell that story in a way that resonates with operators.
  • You've worked in software or partnerships and understand a one-to-many motion (franchisors, dealer/licensor networks, associations, buying groups).

Experience we're looking for

  • Experience working directly with franchisors or franchise-related networks;
  • Success prospecting and qualifying in a software/partnership motion
  • Strong phone/email chops
  • HubSpot (or similar CRM) fluency
  • Existing relationships across franchise ecosystems (execs + FBCs) is a huge bonus!

Benefits:

  • Work from home (we're fully remote)
  • Employer-Paid Health Insurance
  • Unlimited PTO (with minimums!)
  • Pet Insurance
  • One-week paid PTO (pre-start date)
  • 401(k) Company Match
  • Employer-Paid Life Insurance
  • Employer-Paid Long-Term Disability Insurance
  • Home Office Stipend

Compensation:

Base salary $77,500 + on-target commission of $45,000 for a total on-target earnings of $122,500

CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equity and fairness for candidates and current employees, we always lead at our best and don't negotiate offers.

Remote-first:
We're fully remote in the U.S. Occasional travel to franchise conferences/events as needed and at least one optional in-person company event annually. This role may be filled by any U.S.-based candidate.

This is a remote position.

Compensation: $122,500.00 per year

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