About the Role:Within is looking for a founding Product Marketing Lead. As the founding product marketer, this role will build messaging and positioning for Within's products and solutions across a variety of ICPs and Personas, develop content and programs that inspire our customers, accelerate our sales team, and enhance credibility and adoption for Within's products. This is a unique opportunity to define the product marketing function and blends strategic thinking with hands-on execution.
In this Role, you will:- Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.
- GTM Strategy: Partner closely with leadership to define go-to-market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.
- Product/Feature Launch: Coordinate and communicate product/feature launches and updates.
- Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.
- Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.
Qualifications:- 6+ years of experience in product marketing, particularly in B2B environments.
- Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.
- Excellent written and verbal communication, problem-solving, story-telling, and analytical skills.
- Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.
- Strong business judgment and the ability to influence at all levels, including executive and to work across functions.
- A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.
- An outstanding level of attention to detail.
Preferred Qualifications:- Experience working at a fast-paced startup.
Benefits:- Equity in addition to competitive cash compensation
- 100% Employer-Paid Medical, Dental & Vision options!
- Paid Parental Leave
- $500 Annual Learning Fund
- $150 Monthly Wellness Fund
- 401k via Betterment
- Relocation support to San Francisco Bay Area (where applicable)
- Office-related Perks:
- BART or Caltrain to the office?: Contribute pre-tax funds to a Parking & Transit account, and you will never be taxed for it!
- Lunchtime, Leveled Up: Enjoy curated local eats delivered to the office daily to enjoy with the team over an engaging conversation
- Snack Central: Drinks and snacks for every craving - from healthy bites to Within team favorites.
- Safe & Secure Bike Room: Commute in and safely store your bike.
