You're not just writing copy; you're building the playbook for how credit unions, retirement funds, and regional banks in America's Tier 2 and Tier 3 cities decide to trust AI Coworkers with their most regulated work.
What You'll DoIn this role, you will:
- Build the positioning, messaging, and narrative that make AI Coworkers make sense to credit union CEOs, retirement fund CIOs, and regional bank COOs who've never bought anything like this before
- Map the psyche of Tier 2/3 financial institutions, what they trust, what scares them, who actually holds the buying decision, and translate that into every word we put in front of them
- Identify and own the right channels to reach them: trade associations, regional banking conferences, credit union leagues, and niche publications, not the generic enterprise SaaS playbook
- Partner with Sales to arm the team with the collateral, case studies, and objection-handling that turn a skeptical regional bank into a believer
- Work directly with Product and Leadership to shape how TartanHQ's story evolves as we go deeper into these underserved segments
Your ProfileYou're a good fit for this role if you:
- Have 3+ years in product marketing or field marketing, ideally with exposure to community banks, credit unions, or other traditionally underserved financial institutions
- Understand how Tier 2/3 financial institutions actually make decisions, differently from how a Silicon Valley enterprise buyer does, and can translate that into positioning and messaging
- Are a sharp, clear writer who can make a new category, AI Coworkers in regulated financial services, legible to a buyer meeting it for the first time
- Know how to pick the right channel over the obvious one: a regional banking conference over a tech conference, a credit union league newsletter over a growth hack
- Thrive in a fast-moving, high-growth environment, and are comfortable building the playbook from scratch rather than inheriting one
LocationSan Francisco Office (TBD)
Employment TypeFull time
Location TypeOn-site (with travel across US)
DepartmentGo-To-Market
CompensationBase Salary $150K - $250K • Offers Equity
The compensation range listed reflects the expected salary band for this position. Final compensation is determined on an individual basis and may vary depending on factors such as experience, qualifications, skills, and location.
