8+ years of experience in marketing within consumer technology.
Proven track record in building and scaling organic or viral growth for consumer products.
Responsibilities
Identify and test growth opportunities across channels to drive company expansion.
Own and manage public relations strategies for reputation building.
Develop creator strategies to enhance brand engagement.
Build and grow the company's YouTube presence and content.
Shape the perceived reputation of Outsmart among students, parents, educators, and institutions.
Benefits
Competitive salary, equity, and benefits package.
Comprehensive healthcare coverage for you and your dependents (medical, dental, vision).
Generous parental leave for all full-time employees.
15 PTO days plus a winter break and 12+ paid company holidays annually.
Flexible remote work options.
Daily in-office lunch provided.
Opportunity to work with talented individuals focused on making a positive impact.
Full Job Description
What You'll Be Doing
Your biggest job is simple: help us find repeatable ways to grow Outsmart. You'll look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily. That will include owning PR and finding ways to earn free and scalable attention, developing and running creator strategies, building our YouTube presence, and whatever else you discover.
We don't expect you to be an expert in every marketing discipline. We do expect you to be curious enough to figure things out, resourceful enough to start without a playbook, and hands-on enough to execute.
What You'll Own
Growth: DAU will be your north star metric.
Reputation: in our industry trust and credibility matter greatly, and you'll help shape how students, parents, educators, and institutions understand and perceive Outsmart.
Who You Are
8+ years of experience in marketing in consumer technology.
Built and scaled organic or viral growth for a fast growth consumer product.
What Helps You Succeed
Strong instincts for Gen Z.
Strong analytical instincts, you care about ideas, but even more about their impact.
The ability to move comfortably between strategy and execution including dealing with ambiguity.
Curiosity and intellectual drive.
Salary Range: $175K-$235K
Perks
Competitive salary, equity, and benefits
Healthcare for you and your dependents (medical, dental, and vision)
Parental leave for any full-time employee (birthing, non-birthing, and adoptive parents)
15 PTO days per year, a winter break, and 12+ paid company holidays per year
Remote work days
Lunch provided in-office daily
Working with super talented people who want to make a difference in the world
