Founding Marketer

MintMCP

$120K — $150K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth marketing, ideally in early-stage B2B companies focusing on dev-tools, infra, or security.
  • Strong instincts for positioning and messaging aimed at technical buyers, with a knack for engaging conversations with engineers and security leaders.
  • Experience in multi-channel demand generation, balancing SEO, AEO, paid advertising, lifecycle, and content marketing.
  • Proven track record in executing both self-serve product-led growth strategies and sales-assisted motions for complex buying committees.
  • Fluent in digital analytics, particularly in attribution modeling and understanding customer acquisition cost (CAC) and payback periods.
  • Familiar with AI technologies, capable of directing agentic workflows to streamline marketing efforts.
  • Ability to thrive in ambiguous environments, quickly making decisions and adapting strategies.

Responsibilities

  • Drive growth strategies that transform heavy inbound traffic into a measurable sales pipeline.
  • Oversee demand generation through multiple channels, including SEO, AEO, paid media, and content marketing.
  • Develop and manage a comprehensive webinar series and experimental marketing campaigns.
  • Build outbound marketing initiatives in collaboration with the AE team from scratch.
  • Analyze marketing effectiveness across channels, continuously optimizing cost metrics and forecasts to guide decision-making.
  • Utilize AI agents to efficiently execute marketing tasks, allowing for broader coverage without a traditional team structure.
  • Diagnose and address bottlenecks in the sales funnel, designing and implementing experiments to enhance conversion rates.

Benefits

  • Competitive compensation and meaningful equity.
  • Opportunity to shape go-to-market strategies for a fast-growing infrastructure company.
  • Direct access and collaboration with the CEO and influence over product direction.
  • Comprehensive health benefits with a focus on family and well-being.
Full Job Description
The Job

You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal. You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content. You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline. You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.

What makes this different is how you do it. You will not run every campaign by hand, and you will not wait to hire a team. You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting, so one marketer covers more ground than a traditional team. Agents take on the repeatable work, so the role can stay broad.

This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it. The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning. You report to the CEO and work across the GTM team. The role is in person.

About You
  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.


Nice to have:
  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.


What we offer:
  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.


Prefer to have your agent apply? Point it at https://www.mintmcp.com/hiring/mcp

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