Founding Marketer

Graphon.AI

$180K — $230K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Strong experience marketing technical products and translating complex ideas into clear value for customers.
  • Proven ability to simplify complexity for highly technical products.
  • Experience owning messaging and go-to-market strategies for new product launches.
  • Demonstrated builder mentality with a history of developing systems and playbooks.
  • High ownership and proactivity in executing ideas.
  • Comfort in collaborating closely with founders and engineers in dynamic environments.
  • Exceptional writing and communication skills.
  • Familiarity with using modern tools to enhance marketing execution and productivity.

Responsibilities

  • Own the narrative and simplify technical concepts for better market understanding.
  • Define the market wedge by identifying initial ideal customer profiles (ICPs) and key use cases.
  • Lead end-to-end marketing from feature development to product launch.
  • Create scalable marketing systems, playbooks, and content engines.
  • Collaborate with founders and engineers to refine product positioning based on feedback.
  • Establish initial demand generation and pipeline strategies across various channels.

Benefits

  • Meaningful equity opportunity in a category-defining company.
  • Comprehensive health, dental, and vision benefits.
  • Competitive paid time off allowance.
Full Job Description
About the Role

We are hiring our Founding Marketer to define how Graphon is understood in the market and to build the first repeatable go-to-market engine around the product.

We are looking for a hands-on marketing leader who can own the narrative, sharpen the wedge, identify the right initial ICPs, and drive product launches. You should be equally comfortable thinking strategically, writing clearly, building systems, and executing directly in a highly technical environment.
  • Own the narrative. Turn Graphon's technical concepts into simple customer language that makes the value obvious.
  • Define the wedge. Figure out the first ICPs and use cases worth focusing on, and why they should come first.
  • Run marketing end to end. Take features from alpha to beta to launch with the right messaging, assets, and rollout plan.
  • Build repeatable systems. Create playbooks, content engines, and processes that scale beyond one-off marketing work.
  • Partner closely with founders, engineers, and sales to shape positioning based on real product and market feedback.
  • Stand up the first repeatable demand and pipeline motions across site, content, events, and outbound enablement.
About You

Required
  • Strong experience marketing technical products and translating complex ideas into clear customer value.
  • Ability to simplify complexity, especially for highly technical or horizontal products.
  • Experience owning messaging, positioning, and go-to-market for new products or capabilities.
  • Builder mentality with examples of creating systems, playbooks, or repeatable engines, not just one-off campaigns.
  • High agency and ownership mindset; you can come up with an idea and execute it.
  • Comfort working closely with founders and engineers in fast-moving, ambiguous environments.
  • Strong writing and communication skills.
  • AI-native and comfortable using modern tools to ramp quickly and increase execution velocity

Nice to Have
  • Prior experience as an early or first marketing hire at a startup.
  • Experience with AI, search, infrastructure products or other highly technical products.
  • Experience defining ICPs and segmentation in an emerging category.
  • Familiarity with product launches that move from alpha to beta to general availability.


Compensation & Benefits
  • Base salary range: $180,000 - $230,000 (depending on experience and level)
  • Meaningful equity with the opportunity to own a real stake in a category-defining company
  • Comprehensive benefits, including health, dental, vision, and competitive paid time off

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