Founding Marketer

Collate Labs, Inc

$90K — $130K *
US-Anywhere
+ 2 other locationsRemote
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in product or growth marketing, preferably in a seed or Series A B2B SaaS startup
  • Adept in crafting compelling narratives from customer insights and technical workflows
  • Demonstrated experience in building GTM programs from inception to execution
  • Strong portfolio showcasing successful product launches and impactful marketing assets
  • Interest in AI-native solutions and modern sales technologies
  • Ability to thrive in ambiguous environments with high autonomy
  • Desire to collaborate closely with founders and customers in establishing a new market category

Responsibilities

  • Own the positioning, messaging, and narrative as the company evolves its product
  • Build a scalable go-to-market (GTM) engine transitioning from founder-led to enterprise structures
  • Create essential GTM assets including website copy, launch materials, and sales collateral
  • Collaborate with internal stakeholders to leverage customer insights in creating effective GTM motions
  • Drive initiatives for customer storytelling, community engagement, and field marketing
  • Manage product launches and coordinate with cross-functional teams for successful rollouts

Benefits

  • Direct engagement with founders and key customers
  • Opportunity to shape a new market category
  • High level of autonomy and fast-paced working environment
  • Focus on innovative AI-native technology in sales software
Full Job Description
Job Description:
  • Own positioning, messaging, and category narrative as Centralize evolves from an early product into a category-defining platform
  • Build the foundational GTM marketing engine as we scale from founder-led growth into a repeatable enterprise motion
  • Create core GTM assets including:
    • website copy
    • launch materials
    • customer stories
    • sales decks
    • product demos
    • one-pagers
    • outbound messaging
    • sales enablement collateral
  • Partner closely with founders, AEs, customers, and product teams to turn customer insights and product usage into repeatable GTM motions
  • Drive customer storytelling, webinars, dinners, field marketing initiatives, and community engagement programs
  • Own product launches and rollout coordination across product, engineering, sales, and customer success


Who we're looking for:
  • 4+ years of experience in product marketing, growth marketing, or founder-led GTM environments, ideally at a seed or Series A B2B SaaS startup
  • Strong storytelling instincts and the ability to turn messy customer conversations, technical workflows, and product insights into compelling narratives
  • Experience building positioning, messaging, launches, or GTM programs from 0 1
  • Portfolio of launches and assets that moved pipeline, win rate, deal speed, or customer adoption
  • Excited by AI-native workflows, modern revenue tooling, and the future of enterprise sales software
  • Comfortable operating with ambiguity, high autonomy, and fast iteration cycles
  • Wants to work directly with founders and customers while helping define a new category from the ground up

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