Founding Marketer

Ampersand

$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in product, growth, or content marketing in B2B
  • Experience marketing to technical audiences like Engineers and VPs of Product
  • Strong grasp of product marketing fundamentals including positioning and messaging
  • Exceptional writing skills to simplify complex product concepts
  • Proven ability to create engaging, attention-earning content
  • Experience as a solo marketer who builds systems from scratch
  • Preferred background in developer tools, APIs, or AI products

Responsibilities

  • Own product marketing functions, including messaging and go-to-market strategies
  • Build a technical content strategy focused on user experience and real use cases
  • Activate thought leadership by promoting founder and team insights across platforms
  • Lead demand generation programs, such as developer conferences and networking events
  • Ensure the website addresses customer challenges, not just product descriptions
  • Develop sales enablement tools and collateral for the go-to-market team
  • Collaborate closely with the CEO for hands-on marketing initiatives

Benefits

  • Competitive salary and equity
  • Medical, dental, and vision insurance
  • Free lunch on in-office days (Mon/Tue/Thu)
  • 401(k) with company match and commuter benefits
  • Up to 4 weeks PTO
  • Team socials and retreats
Full Job Description
The Role

We're hiring our first dedicated Marketing hire - someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up.

The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation, it's a genuine partnership. You'll own product marketing, drive content strategy, and build programs that create pipeline and establish Ampersand's position in a category that's still being defined.

What You'll Own
  • Product Marketing - Own positioning, messaging, competitive differentiation, and go-to-market execution for a technical developer audience. Make the value legible to the people who need to buy it.
  • Content Engine - Build a technical content strategy: blog posts, guides, and educational material drawn from real customer use cases. Think long-form, useful, and earned - not volume plays.
  • Thought Leadership - Activate founder and team voices across social presence, newsletters, and industry channels. There are accounts ready to be built on - your job is to build them.
  • Demand Generation - Lead programs that drive awareness and pipeline, including developer conferences and executive dinners.
  • Website - Own the website so it speaks to customer problems, not just describes the product.
  • Sales Enablement - Build competitive talk tracks and collateral that make the GTM team sharper in the field.
  • CEO Partnership - Work directly alongside the CEO, who will be doing meaningful IC marketing work himself - this is a genuine creative collaboration, not a handoff.


What You'll Bring
  • 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
  • You've marketed to technical buyers: Engineers, VPs of Product, developer audiences - and understand how they think
  • Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch execution
  • Exceptional writing - you can make a technically complex product feel clear and worth paying attention to
  • You've built content that earns attention, not just fills a calendar
  • Comfortable being the first and only marketer - you build the system, not just run in it
  • Background in developer tools, APIs, infrastructure software, or AI products is strongly preferred

The Perks
  • Competitive salary and equity
  • Medical, dental, and vision insurance
  • Free lunch on in-office days (Mon/Tue/Thu)
  • 401(k) with company match, commuter benefits, HSA
  • Up to 4 weeks PTO
  • Team socials and retreats

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