THE ROLEWe're looking for someone to lead growth at Nolla. You'll own growth across social, paid, organic, and new channels, and build the team and infrastructure to support scaling our monthly growth budget from the low hundreds of thousands to millions.
You'll be building the growth function, with ownership of strategy, hiring, budget allocation, and results. That means getting close to the work early, finding what brings people to Nolla and keeps them coming back, and hiring great people to scale it.
WHAT YOU'LL BUILDGrowth Strategy and Channel Ownership- Set targets and allocate budget, using CAC, conversion, retention, and payback to decide where to scale.
- Own performance across paid acquisition, organic social, SEO, creators, referrals, and new channels.
Paid Acquisition- Own paid acquisition across Meta, TikTok, Google, and new platforms, including media strategy, campaign performance, and budget allocation.
- Build the team and creative testing process to continually launch new ads, learn what converts, and scale winning campaigns.
- Grow paid spend while maintaining healthy CAC and payback, with clear decisions on when to scale, iterate, or stop.
Creative and Organic Growth- Build a process for producing and testing ad creative, social content, and creator partnerships at scale.
- Develop organic channels that earn attention and trust and bring people to Nolla over time.
Lifecycle and Retention- Own lifecycle strategy across onboarding, activation, retention, and reactivation, using email, push, and in-app messaging.
- Build segmented, automated journeys that help people move from signup to first consultation and stay engaged with their care.
- Work with product to improve conversion and identify why patients drop off or return.
- Set retention targets and use cohort analysis and testing to improve repeat usage and lifetime value.
Measurement and Growth Infrastructure- Put the attribution, reporting, and tools in place to understand performance and make investment decisions.
- Build the planning, forecasting, and operating processes to support millions in monthly spend without losing visibility into results.
The Growth Team- Hire and lead people across performance marketing, creative, content, and lifecycle as needs evolve.
- Decide what to build in-house and where agencies, freelancers, or specialist partners can help.
- Set clear goals and accountability and stay close enough to the work to keep standards high.
WHO WE'RE LOOKING FORYou've scaled growth at a consumer startup and know what it takes to build a team around it. You can move between a budget review and a creative review, and make good decisions in both.
You're comfortable with an early-stage environment where the priorities, team, and processes are still taking shape. You take initiative, get into the details when needed, and know when to hire or delegate so the company can move faster.
WHAT YOU BRING- Track record of growing a consumer business, with ownership of acquisition and measurable business results.
- Experience managing and scaling substantial growth budgets while maintaining healthy unit economics.
- Experience hiring, managing, and developing a growth or marketing team.
- Experience scaling paid acquisition across platforms such as Meta, TikTok, and Google.
- Experience building lifecycle programs that improve activation, retention, and customer lifetime value.
- Strong creative judgment and an understanding of organic social and content.
- Strong analytical judgment and fluency in CAC, LTV, conversion, retention, and payback.
- Ability to set strategy and stay involved in execution while building the team.
Bonus Points- Experience scaling monthly acquisition spend into seven figures.
- Experience in consumer healthcare, wellness, or another business where trust is central to conversion.
- Experience growing subscription businesses or consumer mobile apps.
- An established network of growth hires, creators, and specialist partners.
ROLE LOGISTICS, COMPENSATION & BENEFITS- Role Type: Growth / Marketing
- Salary: $150,000-$200,000, based on experience
- Job Type: Full-time
- Work Setup: In-person, New York City
- Equity: Very meaningful equity, commensurate with experience, early exercise possible
- Health Insurance: Medical, dental, and vision
- HSA/FSA: Eligible
- Time Off: Flexible, unlimited vacation
- Additional Perks: Meal stipends, team retreats
- Work Hours: Flexible but demanding. We're building something that matters
- Growth: Founding team members step into expanded roles as we scale
