The RoleWe are hiring our first dedicated Founding GTM Lead to work closely with leadership to build our B2B GTM motion. Reporting to Neil Parikh, you will be both a strategic partner and boots on the ground executor; defining our strategy for how we build credibility and rapport with payers and employers, then doing full execution to close those accounts. At this stage, every B2B conversation is also a product conversation, a vision sale, and a PMF decision.
Your job is to be the strategist and to build and run the engine underneath this motion. You9ll turn a handful of exploratory conversations into a high-volume, well-managed pipeline across payers, employers, health systems, and governments; keep our most important deals alive between conversations; and arm the team with the materials that make a first-of-its-kind purchase feel safe. Our most important goal is to get our first enterprise customers and make sure we build strong relationships that can grow for the future.
Key responsibilities- Partner with founders (Neil & Daniel) on commercial strategy: channel prioritization, pricing and packaging, and how we build credibility and demonstrate clinical and economic value to payers and employers.
- Own pipeline and deal management from first meeting through signed contract: scheduling, diligence, security reviews, legal coordination, commitment tracking, and follow-ups that keep deals alive between conversations.
- Stand up our GTM infrastructure: implement a lightweight CRM and the pipeline tracking and reporting that give leadership an accurate view of the funnel.
- Drive B2B marketing and sales enablement: build the decks, one-pagers, case studies, and ROI models that help a Fortune 100 benefits leader or a payer9s clinical team say yes.
- Build top-of-funnel volume: develop target account lists across payers, employers, health systems, and government; run outreach; conduct deep account research; book meetings; and manage early-stage relationships.
- Inform strategy with market intelligence: track the competitive landscape, buyer trends, and unmet needs across our channels to sharpen positioning and pricing.
- Translate what we learn from every call: about packaging, pricing, partnership structures, and which channels convert: into sharper materials and a smarter motion, fast.
About you- You have 8+ years of experience, ideally combining time at a top healthcare strategy or consulting firm (e.g., healthcare practices at McKinsey, Bain, or BCG; Oliver Wyman Health; Advisory Board; Manatt Health; Chartis) with operating experience in GTM, BD, partnerships, or growth at a high-growth company; digital health strongly preferred.
- You know the buyer9s world. You9ve spent time inside or selling into payers, employer benefits, or health systems, and you understand how these organizations evaluate, procure, and de-risk new solutions.
- Deeper experience; payer contracting, value-based care models, market access; is a strong plus, as is behavioral health exposure.
- You9re strategic and operational on the same day. You can pressure-test a pricing model or channel hypothesis with rigor, then immediately turn around and send 30 researched outreach emails. Neither mode feels beneath you or beyond you.
- You have a bias to action. You send the imperfect email today rather than the perfect one in two weeks, and you9d rather learn from a real buyer9s reaction than polish in a vacuum.
- You9re comfortable with ambiguity. What we sell, how we package it, and which channel converts will all shift repeatedly. You find that energizing, not destabilizing.
- You have genuine conviction about the mission. Buyers can sense whether it9s real. So can we.
What we offer:- A chance to join a passionate tight-knit team working on something to change the world
- Competitive compensation (top of personal market)
- Travel between our NYC / London offices
- Usual startup perks like free lunch and coffee in office + generous learning budget
- We cover your personal therapy
