Founding Growth Marketer

MintMCP

• $125K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years leading growth for technical B2B products (infrastructure, security, dev tools) with direct accountability for sales pipeline or SQL numbers.
  • Experience in mapping and optimizing the full marketing funnel through structured experimentation in growth programs.
  • Hands-on proficiency in marketing automation, CRM tools, and managing major paid channels like LinkedIn and Google.
  • Proven track record running account-based multi-channel outbound campaigns incorporating email and LinkedIn at scale.
  • Ability to quickly understand technical buyer personas and tailor messaging across different platforms and audiences.
  • Strong analytical skills to manage pipeline metrics like MQL/SQL and CAC, making data-driven decisions for budget allocation.
  • Comfortable leveraging AI tools like Claude to enhance marketing output while maintaining message quality.

Responsibilities

  • Lead growth initiatives for a B2B technical product through hands-on experimentation and funnel optimization.
  • Design and implement structured marketing strategies that prevent operational breakdowns while scaling acquisition programs.
  • Engage in high-volume outbound marketing through multi-channel account-based strategies aiming for rapid engagement rates.
  • Utilize data to thoroughly understand and target technical buyers across diverse online and offline channels.
  • Partner with company founders and the sales team to align marketing efforts closely with customer insights and feedback.
  • Drive performance metrics across the marketing funnel, critically analyzing data to improve ROI and allocation of resources.

Benefits

  • Flexible working environment in San Mateo and San Francisco.
  • Competitive salary package to match industry standards.
  • Opportunity for meaningful early-stage equity, promoting a sense of ownership in the company.
  • Collaborative culture that allows close engagement with the founders and sales teams.
Full Job Description
About you
  • You've run growth for a technical B2B product - infrastructure, security, dev tools, or similar - and you've carried a pipeline or SQL number, not just contributed to campaigns (typically 4+ years running acquisition or growth programs).
  • You're systems- and experiment-oriented. You map the funnel end to end, instrument it, find where leads leak, and run fast, structured experiments - and you keep the program from falling apart while you do it.
  • You build what you design. You're hands-on with the stack: marketing automation, CRM, sequencers and enrichment/scoring tools, and the major paid channels (LinkedIn, Google, retargeting).
  • You've run an account-based, multi-channel outbound motion - email and LinkedIn at volume, plus retargeting on the same accounts - and you're comfortable operationalizing an AI-assisted, SDR-style system
  • You build a rich understanding of a technical buyer quickly, even in a space you're new to. You know where platform, IT, security, and AI buyers actually show up - LinkedIn vs. Reddit vs. X vs. in person - and you message differently for each channel and audience.
  • You own the number. You're fluent in pipeline, funnel conversion, MQL/SQL, CAC and payback, and you let the data decide where the next dollar goes.
  • You're agent-native - you use Claude and agents to scale your own output - with the judgment to know when AI sharpens the work and when it just produces undifferentiated noise. What you ship is differentiated and tied to business goals.
  • You move fast and thrive without much structure. You've built demand in an early-stage environment and added structure without adding bureaucracy.
  • You partner well with founders and a scaling sales team, and you're energized by getting close to customers.


Nice to have
  • Familiarity with MCP, AI agents, or enterprise security and governance.
  • You've marketed to enterprise buyers - CIO, CISO, platform/IT, or AI buyers.
  • You've built or run an in-house outbound/ABM machine yourself
  • Experience spanning both self-serve/PLG and sales-led motions.
  • Enough range in positioning and messaging to write campaign-level copy
  • You've been a founding or early demand hire and built the engine from zero.


Details

In person, San Mateo and San Francisco. Competitive salary and meaningful early-stage equity.

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