Founding Go-to-Market

TalentPluto

$110K — $180K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-3 years in outbound, demand generation, pipeline generation, or GTM engineering
  • Demonstrated ability to build pipeline from scratch in an ambiguous environment
  • Comfortable in a role blending SDR and GTM engineering with sales conversation skills
  • Startup experience, preferably as an early commercial hire
  • High agency; proactive in running experiments without needing directives

Responsibilities

  • Build and execute outbound pipeline experiments via email, LinkedIn, and phone
  • Identify hiring startups and engage decision-makers directly
  • Leverage modern GTM tools and AI for lead sourcing and personalized outreach
  • Manage early-stage sales conversations from initiation to signed agreement
  • Develop repeatable systems based on successful strategies for future hires
  • Collaborate with founders on positioning, pricing, and strategic focus areas

Benefits

  • Join a startup at an early stage with direct access to the founders
  • Opportunity to build and influence the go-to-market strategy
  • Pathway to grow into GTM leadership as the team develops
  • Attractive base salary complemented by performance incentives and equity
Full Job Description
Location: New York, NY

Work model: In-person

Industry: AI / Recruiting Infrastructure

Compensation: $110K-$180K base + performance-based commission + equity
About the Role

We are hiring a founding go-to-market hire to build our commercial engine from the ground up.

The role sits at the intersection of outbound, demand generation, GTM engineering, and full-cycle sales. Early on the focus is pipeline: finding the startups who are hiring right now, reaching the founders and hiring leads who own the decision, and turning that into signed roles.

You will work directly with the founders on strategy and execution. This is a fit for someone who wants to define the motion rather than inherit one.
What You'll Do
  • Build and run outbound pipeline experiments across email, LinkedIn, and phone
  • Identify startups hiring for the roles we place well, and get to the person who owns the req
  • Use modern GTM tooling and AI to source leads, personalize outreach, and improve campaign performance
  • Run early sales conversations end to end, from first call through signed engagement
  • Turn what works into repeatable systems the next hires can run
  • Work directly with the founders on positioning, pricing, and which segments to push
What We're Looking For
  • 2-3 years in outbound, demand generation, pipeline generation, or GTM engineering
  • Demonstrated ability to build pipeline from nothing in an ambiguous environment
  • Comfortable starting in an SDR / GTM-engineering shaped role while still able to carry a sales conversation
  • Startup experience strongly preferred, ideally as an early commercial hire
  • High agency: you run experiments without waiting to be told which one
Nice to Have
  • Experience selling into founders or heads of talent at venture-backed startups
  • Background in recruiting, staffing, or talent marketplaces
  • Familiarity with modern GTM engineering workflows and outbound tooling
  • An SDR who grew into broader GTM ownership, or an AE who still enjoys building pipeline
Why This Role
  • Join early, with daily exposure to the founders
  • Build the GTM motion rather than inherit one
  • Clear path into GTM leadership as the team grows
  • Competitive base, upside through variable comp, and meaningful equity

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