Founding Go-to-Market

TalentPluto

$110K — $180K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-3 years in outbound or demand generation roles
  • Proven ability to build pipeline in uncertain settings
  • Comfort with both sales and GTM engineering tasks
  • Strong preference for startup experience, particularly as early commercial hire
  • High level of initiative in running experiments independently

Responsibilities

  • Build and execute outbound pipeline experiments across various channels
  • Identify and connect with startups currently hiring for relevant roles
  • Leverage AI and GTM tools for lead sourcing and personalized outreach
  • Conduct full sales conversations from initial contact to signed contracts
  • Create repeatable systems from successful strategies for future hires
  • Collaborate with founders on go-to-market strategy, pricing, and target segments

Benefits

  • Join early and have direct access to founders
  • Opportunity to shape the go-to-market strategy
  • Pathway to leadership as the team expands
  • Rewarding compensation structure with base, commission, and equity
Full Job Description
Location: New York, NY

Work model: In-person

Industry: AI / Recruiting Infrastructure

Compensation: $110K-$180K base + performance-based commission + equity
About the Role

We are hiring a founding go-to-market hire to build our commercial engine from the ground up.

The role sits at the intersection of outbound, demand generation, GTM engineering, and full-cycle sales. Early on the focus is pipeline: finding the startups who are hiring right now, reaching the founders and hiring leads who own the decision, and turning that into signed roles.

You will work directly with the founders on strategy and execution. This is a fit for someone who wants to define the motion rather than inherit one.
What You'll Do
  • Build and run outbound pipeline experiments across email, LinkedIn, and phone
  • Identify startups hiring for the roles we place well, and get to the person who owns the req
  • Use modern GTM tooling and AI to source leads, personalize outreach, and improve campaign performance
  • Run early sales conversations end to end, from first call through signed engagement
  • Turn what works into repeatable systems the next hires can run
  • Work directly with the founders on positioning, pricing, and which segments to push
What We're Looking For
  • 2-3 years in outbound, demand generation, pipeline generation, or GTM engineering
  • Demonstrated ability to build pipeline from nothing in an ambiguous environment
  • Comfortable starting in an SDR / GTM-engineering shaped role while still able to carry a sales conversation
  • Startup experience strongly preferred, ideally as an early commercial hire
  • High agency: you run experiments without waiting to be told which one
Nice to Have
  • Experience selling into founders or heads of talent at venture-backed startups
  • Background in recruiting, staffing, or talent marketplaces
  • Familiarity with modern GTM engineering workflows and outbound tooling
  • An SDR who grew into broader GTM ownership, or an AE who still enjoys building pipeline
Why This Role
  • Join early, with daily exposure to the founders
  • Build the GTM motion rather than inherit one
  • Clear path into GTM leadership as the team grows
  • Competitive base, upside through variable comp, and meaningful equity

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