Founding Go-to-Market

talentpluto

$200K — $400K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales or go-to-market strategy roles
  • Proven ability to manage client relationships effectively
  • Strong background in finance or relationship management preferred
  • Exceptional communication skills, particularly in technical discussions
  • Genuine passion for startups and product development

Responsibilities

  • Drive marketing, branding, and growth strategies
  • Run engaging demos for financial institutions
  • Maintain key client relationships throughout pilot phases
  • Collaborate with the founding team to refine product offerings
  • Develop and implement go-to-market strategy

Benefits

  • Hybrid work model offering flexibility
  • Opportunity to shape a foundational role in a startup
  • Direct collaboration with a founding team in a dynamic environment
  • Potential for career growth and advancement as the company evolves
  • Equity options as part of the compensation structure
Full Job Description
Location: New York, NY

Work Model: Hybrid

Industry: AI for financial services

Compensation: ~$200K base, up to ~$400K OTE (plus equity; structure flexes with seniority)
The Opportunity

This is a founding go-to-market role with room to shape its own scope. Depending on your background, the seat can lean more toward sales or more toward go-to-market strategy and operations. You will spend your time across marketing, branding, and growth, working the waitlist, running demos, and serving as the trusted point of contact for clients through pilots and beyond.

You will work directly with the founding team in a flat, fast-moving environment and have a real path to grow as the company scales.
Responsibilities
  • Drive marketing, branding, and growth efforts, including converting a large waitlist
  • Run demos with investment banks, private equity firms, and hedge funds
  • Own client relationships through pilots, serving as the key point of contact
  • Partner closely with the team to sharpen the product based on client feedback
  • Contribute to go-to-market strategy and operations as the company scales
Requirements
  • Personable, sharp, and able to grasp and speak to technical concepts
  • Genuine interest in startups and passion for the product
  • Strong on your feet in client-facing settings
  • A background in finance or relationship management (more important for earlier-career candidates; more senior candidates with strong, relevant selling experience may not need direct finance experience)
  • Bonus: experience in investment banking, private equity, or selling into financial institutions

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