Founding Events Lead

White Circle

$140K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in event management with a focus on B2B SaaS and AI
  • Proven ability to generate pipeline from diverse European and US markets
  • Strong collaboration skills with sales teams to align marketing initiatives
  • Willingness to travel internationally for key events
  • Self-directed with an ownership mindset and minimal supervision required

Responsibilities

  • Own the global GTM conference strategy and ensure strong ROI on events
  • Manage and optimize the conference calendar for US and Europe
  • Develop the flagship annual event from concept to execution, including partnerships and content
  • Handle all operational aspects such as vendors, budgets, and logistics
  • Leverage AI tools to enhance event operations and attendee engagement

Benefits

  • Performance-based bonus structure
  • Equity package with meaningful stakes in the company
  • Access to tools and hardware necessary for success
  • Team-building off-site events held twice a year in unique locations
Full Job Description
About The Role

You'll be our first dedicated events/conferences hire. Your job is to build, scale and own GTM events end-to-end, as an acquisition channel.

Much of it will be coordinated remotely, for the most important ones, you'll be there.

What You'll Do
  • ROI: Working closely with Sales to optimize for qualified meetings held, you'll own White Circles global GTM conferences strategy end-to-end and the return on every dollar spent. Treat each event as an experiment: measure it, triple down on what works, kill what doesn't.
  • Strategy: Own our conference calendar and lead our presence at conferences across the US and Europe - booths, speaking slots, sponsorships and the dinners and drinks receptions around them. Be prepared to justify why you've gone for any specific approach/package and not others.
  • The Flagship: Build White Circle's annual flagship event and close-door panels from zero - concept, audience, partnerships, content, on-the-day execution. Think big - ElevenLabs-Summit scale, with real capital behind it.
  • Operational excellence: Vendors, budgets, logistics, run-of-show, and post-event follow-up - all handled without drop.
  • AI-powered event ops: Scale a traditionally high-touch function with AI - attendee research, follow-up sequences, content repurposing - and partner with our GTM engineers to wire every event into Attio with full attribution.
Must haves
  • 7+ years of relevant experience: Proven track record of generating pipeline from conferences across multiple European markets or US wide (ie. not just the UK), in B2B SaaS, infrastructure, security, developer tools, or AI
  • A track record of partnering closely with sales: You operate as a peer in QBRs and pipeline reviews, translating sales priorities and account intelligence into programs that produce. You bring a clear point of view on where marketing investment will and won't drive return, and you align fast
  • Flexibility to travel to key events: Prioritising when you will and won't add value by being on site
  • Comfort with an international remit: You'll coordinate events across two continents, and travel internationally for the ones that matter
  • Owner mindset: Self-directed and able to work with minimal supervision
Nice to haves
  • High-growth experience: You've run events at a fast-growing B2B SaaS or AI company and know what good looks like
  • Flagship from zero: You've designed and launched an annual flagship event from scratch - concept, audience, format, brand
  • Brand & creative sensibility: You can brief a designer and have a view on every touchpoint
  • Cyber Security / AI safety familiarity: You understand our buyers and space already
  • A network: in AI, tech, or enterprise events circles
Compensation and benefits
  • Salary: $140K - $180K
  • Performance-based bonus
  • Meaningful equity package
  • All the hardware, tools, and services you need
  • Team off-sites twice a year: we've recently been to the Alps and to Saint-Tropez
How we hire
  • Intro call (30 min)
  • Take-home assignment followed by debrief with Head of Revenue (60 min)
  • Final conversation with our CEO (60 min)

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