Founding Content Marketer

LTV.ai

$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in content marketing or editorial roles, ideally at a startup
  • Experience building content engines from the ground up
  • Deep knowledge of the e-commerce ecosystem and customer retention strategies
  • Strong writing ability across various formats including newsletters and social media
  • Proven success in growing LinkedIn and B2B content
  • Proficient in leveraging AI for content creation and management
  • Experience in community building and audience engagement

Responsibilities

  • Launch and manage a high-impact weekly newsletter for e-commerce retention
  • Create a roundup showcasing successful email campaigns and results for clients
  • Transform product launches into compelling narratives and announcements
  • Lead and establish the company's social media strategy on LinkedIn
  • Develop and grow a customer community for e-commerce retention learning
  • Define content pillars, distribution strategies, and editorial standards
  • Collaborate with sales and product teams to capture customer success stories

Benefits

  • Equity included
  • Flexible work environment
  • Opportunity to shape and influence company content strategy
  • Potential for significant impact in a fast-growing company
  • Direct communication with company founder and leadership
Full Job Description
We\'re a fast-moving team building a high-growth company that\'s transforming the e-commerce industry. As our founding content marketer, you\'ll own the entire content engine from day one - building it from scratch and shaping how the market hears about LTV.ai.

You\'ll have a rare canvas: real customers (Fabletics, Sur La Table, J. Jill, Backcountry, Twillory, Swim USA), real results (15-20% lifts in email sales, 70% reduction in operational expenses, 131.3% NRR), and a team that just closed a growth round to go bigger, faster.

What you\'ll build

This is a build-from-scratch role. You\'re not inheriting a content calendar - you\'re designing the engine. You\'ll own LTV.ai\'s voice across every customer-facing surface and turn our product velocity, customer wins, and AI-native point of view into a content motion that compounds.
  • Launch and run a weekly newsletter - the must-read for e-commerce retention operators
  • Build a recurring roundup of the best emails sent through LTV.ai, surfacing real campaigns, results, and creative from our customer base
  • Turn every product launch into a story - feature summaries, release notes, and announcements that show why it matters, not just what shipped
  • Own the LinkedIn and broader social strategy end-to-end: founder content, company channels, and a repeatable playbook for shipping daily
  • Stand up and grow our customer community - a place where the best e-commerce retention operators come to learn, share, and level up
  • Develop our content pillars, distribution model, and editorial standards so the engine keeps running as we scale
  • Partner with sales, CS, and product to mine wins, customer stories, and product moments worth telling


What we\'re looking for (ideally)
  • 4+ years in content marketing, brand, or editorial roles - ideally with time at an early-stage startup where you built something from zero
  • Founder mentality - you\'re energized by a blank page and have a track record of standing up content engines, not just operating inherited ones
  • Deep understanding of the e-commerce ecosystem and retention channels - you know what operators actually care about and can write to them, not at them
  • Sharp writer with a real voice - you can move fluidly between a punchy LinkedIn post, a thoughtful newsletter, a product announcement, and a customer story
  • Proven LinkedIn and social instincts - you\'ve grown company or founder accounts and understand what makes content travel in B2B today
  • AI-first operator - your default instinct is to use AI to research, draft, edit, repurpose, and ship at 10x the volume without sacrificing quality. You treat AI tooling as a force multiplier, not a novelty
  • Community builder - you\'ve grown an audience, run a Slack/Discord/Circle community, or built a program that gets customers talking to each other
  • Analytical and self-directing - you set your own goals, instrument your work, and double down on what\'s working
  • Strong taste - you can tell the difference between content that performs and content that just fills a calendar, and you don\'t ship the latter


Compensation + Benefits
  • Base depends a lot on the person but we reward A players
  • Equity included


If you\'re curious, ambitious, and hungry to build something big, feel free to email our founder directly [redacted] - we\'d love to hear from you.

Similar Jobs

More Jobs at LTV.ai

More Consumer Technology Jobs

Find similar Founding Content Marketer jobs: