Ford & CDJR General Sales Manager

Veero Auto Group

$100K — $150K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven track record as a General Sales Manager or experienced Sales Manager looking to advance.
  • Experience with Ford, CDJR, or in multi-franchise environments is highly preferred.
  • Strong skills in deal structuring and desking transactions.
  • Data-driven approach with expertise in inventory management and KPIs.
  • Demonstrated leadership abilities to hold team members accountable and drive performance.
  • Familiarity with tools like vAuto, CRM systems (VinSolutions), and digital lead management.
  • Must be willing to relocate to Morris, MN.

Responsibilities

  • Lead and manage all new and used vehicle sales operations for Ford and CDJR brands.
  • Own and execute the inventory strategy, focusing on ordering and pricing.
  • Drive the sales team to achieve monthly volume and gross profit targets.
  • Structure profitable transactions through effective deal desking.
  • Enhance lead management and closing ratios through strategic process improvements.
  • Develop and enforce high-performance sales processes within the team.
  • Recruit, train, and mentor sales consultants and managers for optimal performance.
  • Ensure a smooth collaboration with F&I departments to boost profit per vehicle retailed (PVR).
  • Regularly monitor key performance indicators to assess sales effectiveness.

Benefits

  • Impactful role with total responsibility for sales operations.
  • Opportunity for significant volume growth with dual franchise setup.
  • Flexibility to build and implement your own team and sales processes.
  • Competitive compensation structure with performance-related bonuses.
  • Supportive ownership focused on fast decision-making and clear vision.
  • Located in a rural market with a loyal customer base and less competition.
Full Job Description
Job Title: General Sales Manager - Ford & CDJR
Location: Veero Ford & Chrysler Dodge Jeep Ram - Morris, MN

Job Type: Full-Time

We are looking for a true operator-a General Sales Manager who can drive results, build a team, and take ownership of the entire sales operation.

Position Overview:
The General Sales Manager will lead all aspects of variable operations across both Ford and CDJR brands. This includes new and used vehicle sales, inventory strategy, pricing, desking, and sales team development.

This role is not for someone who wants to maintain-it's for someone who wants to build, fix, and grow.

Key Responsibilities:
  • Lead and manage new & used vehicle sales across Ford and CDJR
  • Own inventory strategy (ordering, aging, turn, mix, pricing)
  • Drive monthly volume and gross objectives
  • Desk deals and structure profitable transactions
  • Improve lead handling, appointment setting, and closing ratios
  • Build and enforce a high-performance sales process
  • Recruit, train, and develop sales consultants and managers
  • Align sales with F&I for stronger handoff and higher PVR
  • Utilize tools like vAuto, CRM (VinSolutions), and digital retailing
  • Monitor KPIs daily (appointments, show rates, close rates, grosses)

What We're Looking For:
  • Proven GSM or strong Sales Manager ready to step up
  • Experience with Ford, CDJR, or multi-franchise operations (preferred)
  • Strong desking and deal structuring ability
  • Data-driven mindset (inventory, pricing, KPIs)
  • Leadership presence-can hold people accountable and drive performance
  • Experience with vAuto, CRM tools, and digital lead management
  • High urgency, high ownership mentality
  • Ability and willingness to relocate to Morris, MN

Why Join Us:
  • High-impact role with full ownership of sales operations
  • Dual franchise = significant volume and growth opportunity
  • Ability to build your own team and processes
  • Competitive compensation (base + aggressive performance bonus)
  • Supportive ownership with clear vision and fast decision-making
  • Rural market advantage - loyal customer base, less competition

Compensation:
$100,000 - $150,000(based on performance)

Top performers only-this role is for someone who wants to run a store, not just manage a desk.

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