Financial Analyst, Marketing

Abnormal AI, Inc.

$84K — $121K *
US-AnywhereRemote in United States
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years of experience in FP&A, preferably with GTM Finance exposure.
  • Strong skills in financial modeling, forecasting, and scenario planning.
  • Experience collaborating with marketing or GTM teams to drive business growth.
  • Ability to influence senior executives with data-driven insights.
  • Familiarity with AI, automation, and financial analytics tools.
  • Self-starter comfortable in a fast-paced, high-growth environment.

Responsibilities

  • Support financial planning for marketing headcount and operational expenses.
  • Analyze datasets to create scalable reporting solutions for financial performance.
  • Develop financial models to evaluate marketing investments and trends.
  • Collaborate with Marketing Operations and Analytics teams to align financial strategies.
  • Provide insights and recommendations to FP&A & GTM senior leadership.
  • Utilize AI and analytical tools to improve forecasting and reporting.
  • Identify cost optimization opportunities and enhance resource allocation.

Benefits

  • Comprehensive benefits package.
  • Potential eligibility for bonus or incentive compensation and equity.
Full Job Description
About the Role

Abnormal AI is hiring a Financial Analyst, Marketing to join our FP&A team. This role will act as a key financial partner to the Marketing team, driving budgeting, forecasting, and financial analysis to optimize marketing investments and support strategic decision-making. The ideal candidate has a strong finance background in FP&A, Investment Banking, Private Equity, or Consulting, with expertise in financial modeling, scenario planning, and business partnership.
What You Will Do
  • Support financial planning, budgeting, and forecasting for marketing headcount and operational expenses
  • Analyze complex datasets to develop scalable reporting solutions for Marketing month-end close, Budget-vs-Actuals variance analysis, and insight-driven forecasting.
  • Develop scenario-based financial models to assess marketing investments, ROI, and performance trends.
  • Partner with Marketing Operations and Strategy & Analytics teams to align financial plans with GTM initiatives and revenue growth strategies.
  • Provide data-driven insights and recommendations to FP&A & GTM senior leadership
  • Leverage AI, automation, and analytics tools to enhance forecasting accuracy and financial reporting.
  • Identify cost optimization opportunities and support strategic resource allocation.

Must Haves
  • 2-4 years FP&A experience, ideally including GTM Finance
  • Strong financial modeling, forecasting, and scenario planning skills.
  • Experience partnering with marketing or GTM teams to support business growth.
  • Proven ability to influence senior executives through clear, data-backed recommendations.
  • Familiarity with AI, automation, and financial analytics tools to drive efficiency.
  • Self-starter who thrives in a fast-paced, high-growth environment.
Nice to Have
  • Advanced degrees/certifications
  • Passion for AI
  • Cyber-security and SaaS industry knowledge
  • Start-up / fast paced environment experience
  • Hands on with Pigment planning tool

#LI-ME1

Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Base salary range:

$84,200-$121,000 USD

AI and our hiring process
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and identify areas for the interviewer to explore. They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person.

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