Vixxo is seeking a full-time, field-based Market Manager to join our team out of our Dallas, TX office.
Position Summary:Vixxo is building VixxoCafé - a dedicated, self-perform coffee equipment service business that establishes Vixxo as a national, W2-staffed specialty service provider for the coffee and food service equipment industry. Backed by Vixxo's existing enterprise customer base (including Starbucks, McDonald's, Circle K, and Peet's Coffee), a live OEM partnership with Thermoplan AG, and the VixxoNow technology platform, VixxoCafé is launching its first markets in 2026.
The Market Manager is the critical on-the-ground leader who owns each local market once it is stood up. This is a player-coach role: you manage the local technician team, own technician utilization and SLA performance, and drive local demand growth beyond the enterprise customer base that seeds the market. You are the face of VixxoCafé in your city.
The ideal candidate is an entrepreneurial operator who is equally comfortable turning a wrench alongside the team, managing day-to-day dispatch and SLA performance, and walking into a local restaurant group to close a new service agreement.
Who Will Thrive In This Role:- An Entrepreneurial Operator: You run your market like a business owner - managing cost, utilization, and growth simultaneously, without waiting for someone to hand you a playbook.
- A Hands-on Leader: You lead from the front. You know the equipment, you support your techs in the field, and you hold the team accountable to quality and SLA standards.
- A Local Demand Builder: You are energized by knocking on doors, building relationships with local operators, and converting inbound leads into recurring service agreements.
- A Technician's Coach: You develop people. Your techs improve because of your mentorship, feedback, and commitment to their growth in the trade.
- A Platinum-First Operator: You manage your market through VixxoNow - dispatch, timekeeping, SLA tracking, and invoicing - and you drive adoption and compliance across your team.
Key Responsibilities:Market Operations & Technician Management- Own day-to-day dispatch, scheduling, and SLA performance for all W2 technicians in the Dallas market.
- Manage technician utilization to target, ensuring enterprise demand (Starbucks, McDonald's, Circle K, and others) keeps techs billable from day one.
- Conduct regular field ride-alongs, quality audits, and performance reviews to hold the team to VixxoCafé service standards.
- Oversee parts inventory, van stocking, and branch office operations in coordination with the Supply & Ops Lead.
- Ensure all work orders, timekeeping, and invoicing are completed accurately and on time within VixxoNow.
Local Demand Growth- Drive local market revenue growth beyond the enterprise customer base by developing relationships with independent coffee shops, QSR operators, restaurant groups, and regional chains.
- Own inbound lead conversion - respond to digital and SEO-generated leads from VixxoNow and convert them into service agreements.
- Activate enterprise MSAs locally by introducing new C-store, QSR, and FSB accounts to VixxoCafé services in the Dallas metro area.
- Partner with the Commercial BD Lead on mid-market pipeline and handoffs from enterprise sales motions.
- Represent VixxoCafé at local trade events, OEM training sessions, and industry associations to build brand presence in the market.
Market P&L & Reporting- Own the Dallas market P&L - revenue, gross margin, technician cost, and operating performance.
- Report weekly on utilization rates, SLA attainment, revenue ramp, and open demand pipeline to the BU Leader.
- Identify and escalate market-level blockers (tech capacity, parts supply, customer churn risk) proactively.
- Support market expansion decisions by providing ground-level insight on demand density, local competition, and technician pipeline.
Team Building & Development- Hire, onboard, and develop additional W2 technicians as demand scales in the Dallas market.
- Maintain a pipeline of qualified technician candidates in partnership with HR and the S&O Lead.
- Coach technicians on OEM-authorized service procedures, customer communication, and platform compliance.
- Build a high-performance local team culture grounded in accountability, craftsmanship, and customer focus.
Qualifications:- 5-10 years of experience in field service operations, coffee/food service equipment service, or facilities management - ideally in a multi-site or multi-technician environment.
- Demonstrated experience managing W2 field technicians, including scheduling, performance management, and team development.
- Technical fluency in commercial coffee or food service equipment; Thermoplan, Franke, La Marzocco, or similar platforms preferred.
- Proven track record of local business development - building relationships with operators, converting leads, and growing a book of business.
- Strong command of field service platforms and dispatch tools.
- Demonstrated P&L ownership or cost center management experience; comfortable with revenue targets, margin reporting, and operating budgets.
- Bachelor's degree preferred; equivalent experience in trade management or field service leadership accepted.
- OEM certifications (Thermoplan, Franke, SEB Professional, or similar) are a strong plus and may be required within the first 6 months.
Work Environment:- This is a market-based role requiring full-time, on-the-ground presence in the Dallas, Texas metro area.
- Field-based work is the norm: expect regular time in customer locations, in the van alongside techs, and at the branch office.
- Local travel within the Dallas market is daily; periodic travel to other VixxoCafé markets or HQ for training and planning may be required.
- Role launches with market stand-up in close coordination with the Vixxo Café BU Leader and Supply & Ops Lead, then transitions to independent market ownership.
