The Field Operations Manager is responsible for leading, coaching, and developing a team of Field Representatives to deliver exceptional execution and sales performance across an assigned region. This role serves as the primary link between the client, retail partners, and field team, ensuring operational excellence, strong retail relationships, and achievement of all program objectives.

The successful candidate is an energetic leader with exceptional coaching, communication, analytical, and organizational skills who thrives in a fast-paced retail environment.

Key Responsibilities

Leadership & Team Management

• Lead, motivate, coach, and develop a high-performing field team to consistently achieve and exceed sales and performance objectives.
• Foster a positive, collaborative, and engaging team culture that promotes accountability, employee engagement, and retention.
• Conduct regular field visits to provide coaching, mentorship, and performance feedback.
• Support recruitment, onboarding, training, and ongoing development of Field Representatives.
• Manage employee performance through regular check-ins, goal setting, and performance evaluations.

Retail Execution

• Ensure exceptional execution of all in-store initiatives, including:
• Product demonstrations
• Sales activities
• Merchandising standards
• Customer engagement
• Promotional activations
• Monitor compliance with program standards and client expectations.
• Identify opportunities to improve retail execution and implement corrective action where required.

Training & Development

• Deliver comprehensive onboarding and ongoing training programs.
• Ensure all team members possess expert knowledge of client specific products, features, and competitive positioning.
• Coach employees on effective sales techniques, customer engagement, and objection handling.
• Continuously evaluate training effectiveness and identify development opportunities.

Client & Retail Relationship Management

• Build and maintain strong professional relationships with retail management, store associates, and key stakeholders.
• Primary point of contact for operational issues within the assigned region.
• Represent both the client and the company with professionalism and integrity.
• Ensure all client standards, brand guidelines, and company policies are consistently followed.

Sales Performance & Analytics

• Monitor daily, weekly, and monthly sales performance.
• Analyze sales reports and retail metrics to identify trends, opportunities, and areas requiring improvement.
• Develop action plans to improve productivity and overall program performance.
• Utilize data to make informed recommendations and drive business results.

Reporting & Administration

• Prepare and submit accurate weekly, monthly, and ad hoc reports.
• Present business updates, sales results, and field insights to leadership and clients as required.
• Maintain accurate records of coaching visits, performance discussions, training completion, and operational activities.
• Ensure timely completion of administrative responsibilities.

Travel

• Travel throughout the assigned region to conduct store visits, coaching sessions, business reviews, and client meetings.
• Maintain flexibility to travel as business needs require.

Compliance

• Ensure compliance with all company policies, client requirements, health and safety standards, and applicable legislation.
• Maintain confidentiality of company and client information.
• Perform other duties and special projects as assigned.

Qualifications

Education

• Post-secondary education in Business, Marketing, Retail Management, or a related field is considered an asset.

Experience

• 3–5 years of experience in retail operations, field management, or sales leadership.
• Experience leading remote or regional field teams.
• Consumer electronics or technology industry experience is considered an asset.
• Experience working with national retail partners is preferred.

Knowledge, Skills & Abilities

• Strong leadership and coaching abilities
• Excellent communication and interpersonal skills
• Proven ability to motivate and develop teams
• Strong sales and business acumen
• Analytical mindset with the ability to interpret sales data
• Excellent organizational and time management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong problem-solving and decision-making abilities
• High level of professionalism and customer focus
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Experience using CRM and reporting platforms is an asset
• Must possess a current passport for travel to USA