Field Marketing Manager, West

Anysphere, Inc

$100K — $130K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in Field or Revenue Marketing, preferably in B2B SaaS
  • Proven capability in selling to high-level tech executives such as CTOs, VPs of Engineering, and CISOs
  • Strong focus on pipeline generation and Annual Recurring Revenue (ARR) rather than just leads
  • Ability to create and optimize marketing programs based on data insights
  • Excellent communication skills with the ability to persuade stakeholders

Responsibilities

  • Develop and implement a data-driven regional marketing plan targeting enterprise accounts
  • Drive the 'Land & Expand' strategy to enhance customer engagement and adoption
  • Create innovative marketing experiences across various formats, including virtual and in-person events
  • Collaborate with corporate marketing for aligned messaging
  • Lead marketing planning and alignment with Regional Sales Teams to maximize impact
  • Oversee the entire event process from conception to follow-up ensuring high-quality execution
  • Provide real-time market feedback to corporate teams for continuous improvement

Benefits

  • Opportunity to work in a dynamic and innovative marketing environment
  • Access to high-impact resources and tools for executing marketing strategies
  • Focus on professional development and growth in a tech-focused industry
  • Engagement with top-tier enterprise clients
  • Flexibility to apply creative strategies in a fast-paced marketing role
Full Job Description
Marketing • Full-time • San Francisco
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About the role

As our Field Marketer for Americas West, you will be the primary growth engine and lead marketing architect for the West, responsible for translating our global strategy into localized, high-impact programs to both land and expand in the largest enterprise accounts.

We are looking for a high-energy, revenue-minded marketing strategist who can alternate between strategic pipeline and account planning with the Sales Team and flawless execution of experiences for customer executives. If you are obsessed with driving pipeline impact from high-touch, standout programs and are a self-starter that thrives at the intersection of technical innovation and enterprise GTM, we want you!

What You'll Do

Pipeline Architecture & Territory Ownership
  • Design the Regional Playbook: Build and execute a data-driven marketing plan tailored to your region's specific needs, focusing on the largest enterprise accounts
  • Master the Land & Expand: Own the regional pipeline target. You will deploy a mix of high-touch events, executive roundtables, thought leadership roadshows, industry tradeshows, and account-based activations to identify and accelerate opportunities that ensure wall-to-wall adoption in our highest potential accounts
  • Creative Agility: Fearlessly think outside the standard playbook to deploy memorable experiences across in person, virtual and next gen marketing formats as well as the operational workflows that bring them to life. Be ready and eager to break the mold and go big
  • Big Picture Operator: Be excited to bring the Cursor mission and story to our customers by partnering with corporate marketing to ensure sharp messaging at every touchpoint
  • Sales Partner: Act as the strategic marketing partner to Regional Sales Teams. You'll lead marketing planning calls, provide account-level insights, analyze regional pipeline trends, ensure absolute alignment on account priorities and maximize the adoption and impact of all marketing efforts

Measurement & Operational Excellence
  • Event Orchestration: Obsess over the end-to-end details of every program with total ownership, from ideation, to promotion, to vendor management, to onsite experience, and follow-up, going beyond just day-of execution
  • Data-Driven Iteration: Track every dollar spent against pipeline generated. Manage your regional budget with a focus on high-impact investments
  • Feedback Loop: Serve as the "eyes and ears" of the field. Provide the Corporate Marketing teams with real-time feedback, needs and ideas on messaging resonance and competitive shifts

What you'll do
  • The Enterprise Specialist: You have 5-8+ years of experience in Field or Revenue Marketing within B2B SaaS (AI, Security, or DevTools preferred). You understand the complexity of selling to the CTO, VP of Engineering, and CISO
  • The Revenue Mindset: You don't care about "leads"; you care about pipeline and ARR. You speak the language of sales and aren't afraid to be held to a pipeline number
  • The "Gritty" Optimizer: You are a self-starter who can build a program from a blank sheet of paper and then obsessively optimize it based on the data
  • Exceptional Communicator: Your communication is sharp, professional, and persuasive

Technical & Tactical Toolkit
  • Field Presence: You have the ability to travel (~30%) to host events, support the sales team, and connect with customers in-region.
  • Event Craft: You have experience producing high-end, "white-glove" executive experiences that stand out in a crowded market.
  • Location: This is an in-office role based out of our San Francisco office.

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