Field Marketing Manager - North Central

Arctic Wolf

$55K — $189K *
US-Anywhere
+ 2 other locationsRemote
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in B2B field or partner marketing
  • Strong analytical skills for measuring program effectiveness
  • Effective relationship-building with sales leaders
  • Knowledge of B2B marketplace and field marketing methodologies
  • Proficiency in marketing automation tools and Salesforce

Responsibilities

  • Create quarterly marketing plans to boost demand and funnel velocity
  • Engage with sales teams to enhance the impact of marketing initiatives
  • Research and coordinate engaging regional events for prospective customers
  • Develop a methodology to share field insights with corporate marketing
  • Collaborate with channel partners to create new opportunities
  • Evaluate vendors and manage project relations
  • Oversee field and partner marketing budgets, analyzing results

Benefits

  • Remote work options available in the north central region
  • Collaborative team environment
  • Opportunity to work at a high-growth cyber security company
  • Access to a comprehensive benefits package
  • Potential for equity grants and variable compensation
Full Job Description

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Manager to be a part of making this happen.

Location

Eden Prairie, MN office OR remote based in the north central region (WI, SD, ND, IA, KS, MO, NE)

About the Role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners.  This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

  • Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers

  • Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives

  • Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery

  • Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics

  • Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base

  • Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated 

  • Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Who You Are

  • Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

  • Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies 

  • Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights

  • Demonstrated ability to build effective working relationships with sales leaders and sales team members

  • Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets  ​​

Minimum Qualifications

  • 5-7 years proven experience in B2B field or partner marketing

  • Demonstrated ability to build effective working relationships with sales leaders and sales team members

Preferred Qualifications

  • Experience working for cloud services/security technology company with mid-market focus a plus

  • Positive, high-energy, team-focused, collaborative attitude

  • Bachelors degree in Marketing, Business, English or Communications

On-Camera Policy

  • To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

  • Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

  • We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

The base salary range for this job family is 55,800 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

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