Field Marketing Manager

Decagon

$110K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience planning and executing hosted events
  • 1-2+ years of field marketing experience in B2B SaaS/startup environments
  • Strong attention to detail and operational rigor
  • Experience with diverse event formats including tradeshows and webinars
  • Ability to balance brand awareness efforts with demand generation initiatives
  • Proven track record in evolving projects into repeatable processes
  • Exceptional project management and organizational skills
  • Familiarity with sales processes and willingness to travel up to 40%

Responsibilities

  • Collaborate with GTM leadership to select impactful events
  • Implement event strategies to reach the target audience effectively
  • Promote the Decagon brand through various event formats
  • Measure success of marketing initiatives with KPIs like ROI and lead generation
  • Take ownership of lead outcomes to ensure high ROI from events

Benefits

  • Comprehensive Medical, Dental, and Vision coverage for employees and families
  • Life Insurance and Disability benefits
  • Retirement Plan options such as 401K
  • Parental Leave provisions
  • Fertility and family planning support via Carrot
  • Monthly wellness stipend for employees
  • Complimentary daily lunches and snacks in the office
  • Flexible vacation policy allowing take-what-you-need approach
Full Job Description
About the Role

We're looking for a field marketing manager to continue to build out our field marketing function across conferences, events, and executive dinners to drive awareness and pipeline generation. You will help shape the strategy and execution from the field marketing program. The ideal candidate has experience running field events at a fast growing B2B SaaS startup.

In this role, you will
  • Partner closely with our GTM leadership team to execute on the right portfolio of events to accelerate demand generation pipelines
  • Execute on our event strategy ensuring we're getting in front of the right audience, generating leads, and reaching out to leads in a timely manner
  • Extend the Decagon brand across different event formats including conferences, executive dinners, webinars, product launch events, and more
  • Define and measure field marketing success through key performance indicators (KPIs) such as ROI, lead generation, pipeline influence, and sales engagement.
  • Own the outcome of the leads generated and driving high ROI of our events


Your background looks something like this
  • 3-5 years of experience planning and executing and hosting sponsored events
  • 1-2+ years of field marketing experience with a B2B SaaS / enterprise software startup
  • Excellent attention to detail and operational rigor
  • The ability to span events across tradeshows, webinar/virtual, and customer dinners
  • The ability to span events across awareness (building awareness of Decagon's brand and getting in front of new leads) and demand generation (driving demos booked)
  • Experience and affinity for evolving projects and experiments into repeatable programs
  • Outstanding project management skills, the ability to organize and manage multiple priorities, working relationships, cross-functional partners, and vendors while driving timelines and owning the outcome
  • Familiarity with sales processes and systems
  • The ability to travel domestically and internationally up to 40%


Benefits

We proudly offer the following benefits for our full-time employees:
  • Medical, Dental, and Vision benefits for you and your family
  • Life Insurance and Disability Benefits
  • Retirement Plan (e.g., 401K, pension)
  • Parental Leave
  • Fertility and family building benefits through Carrot
  • Monthly stipend to support your wellness, lifestyle, and work-life balance
  • Daily lunches and snacks in the office to keep you at your best
  • Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)

These benefits are described in more detail in Decagon's policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.

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