About the Field Marketing Manager Role
SREs, Platform Engineers, and DevOps leaders are a discerning audience. Engaging them requires more than just showing up; it requires highly strategic, creative activations that reflect the innovation of our product and the caliber of our leadership. We are looking for an outcome-driven Field Marketing Manager to lead our event strategy end-to-end.
From dominating the floor at Tier-1 industry conferences to orchestrating intimate executive dinners with Fortune 500 tech leaders, you will own the experiences that no digital campaign can replicate. You won't be handed a playbook; you will build the engine.
You'll report directly to the Head of Marketing with full autonomy to own this function-supported by the broader team, but operating with independence, creative conviction, and a relentless focus on pipeline.
What You'll Own
Strategic Event Planning & Selection
• Identify, evaluate, and negotiate our presence at the industry events that matter most to our target audience.
• Orchestrate high-touch, white-glove executive experiences (like private dinners for CIOs/VP of Eng) that accelerate existing deal cycles.
• Build and defend our annual events calendar with rigorous ROI expectations.
Event Execution & Experience Design
• Own the full execution: logistics, vendor negotiation, and flawless on-site operations.
• Design premium booth activations, highly creative experiences, and high-quality swag that actually resonates with an engineering audience and exemplifies our differentiation.
• Drive aggressive pre-event meeting generation. You know that the success of a trade show is determined weeks before the doors open.
• Coordinate seamlessly with Sales to ensure every badge scan, business card, and conversation is instantly mapped, routed, and actioned in our CRM.
Post-Event Analysis & Pipeline Accountability
• Analyze performance, ROI, lead quality, and pipeline attribution relentlessly.
• Track competitive intelligence gathered in the field to inform future GTM strategy.
Who You Are (Required Background)
• 5+ years managing trade shows and field events for enterprise B2B technology companies.
• Proven experience at early-stage tech startups (you must have the "scrappy/hustle" gene but know how to execute with premium polish).
• Deep understanding of the SRE, Platform Engineering, DevOps, or Observability buyer. You know what draws them in and how to capture their attention.
• You are highly data-literate. You justify your budget requests with projected pipeline, not vanity metrics.
What Success Looks Like (First 6 Months)
• Month 1: Take ownership of our immediate Q3/Q4 field calendar, including upcoming industry events and local executive dinners.
• Month 3: Successfully execute your first major national trade show or executive activation, hitting predefined targets for qualified meetings and sourced pipeline.
• Month 6: Establish a predictable, repeatable field marketing engine with clear ROI reporting that the executive team trusts implicitly.
The Role
• Reports to: Head of Marketing
• Salary: Dependent on experience
• Travel: 35-50% (US-based field events)
