Fenergo

Field Marketing Manager Americas

Fenergo • $200K *
New York, NY 10025In-Person
Business Services
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5+ years of experience in Account-Based Marketing (ABM) or B2B marketing
  • Strong collaboration skills with sales and cross-functional teams
  • Expertise in executing multi-channel marketing campaigns
  • Data-driven approach with performance tracking and optimization experience
  • Ability to translate business objectives into practical marketing plans
  • Familiarity with Martech tools like Salesforce, Demandbase, Marketo, On24
  • Excellent communication skills, both written and oral

Responsibilities

  • Partner with sales to create and implement marketing plans for key accounts
  • Contribute to regional digital strategy focusing on demand generation
  • Define engagement strategies tailored to specific personas
  • Ensure comprehensive coverage of decision-makers in target accounts
  • Align marketing initiatives with key commercial priorities
  • Take full ownership of multi-channel campaigns including digital and events
  • Support active sales opportunities through targeted messaging and content

Benefits

  • Comprehensive Medical, Dental, and Vision coverage via Cigna
  • 401k retirement savings plan
  • Life, Accident, and Disability Insurance through Cigna
  • Participation in a Savings and Transformation Scheme
  • Annual performance-based bonus opportunity
  • Generous 20 days of Paid Time Off (PTO) plus company closure days
  • Extensive training programs available through 'Fenergo University'
  • Implementation of a Buddy system for new starters
  • Access to complimentary office lunches
  • Work From Home setup allowance for remote work support
Full Job Description
About the role

The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region. This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle.

Key Responsibilities

Account-Level Marketing Strategy
  • Partner with sales to build and deliver marketing plans for key accounts
  • Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions
  • Define persona-based engagement strategies and sequencing
  • Ensure effective coverage of buying committees within target accounts
  • Align marketing activities to key commercial priorities and milestones

Campaign Execution (Multi-Channel)
  • Full ownership and accountability of campaigns across digital, , events and executive programs
  • Launch campaigns at the right time to support pipeline and revenue goals
  • Coordinate content usage and messaging across channels
  • Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets

Opportunity & Deal Acceleration
  • Support active opportunities with tailored messaging and campaigns
  • Provide and tailor content such as case studies and customer proof points
  • Reinforce competitive positioning within strategic deals
  • Partner with sales to increase engagement from key stakeholders
  • Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement

Post-Sale & Expansion
  • Run campaigns to support onboarding and product adoption
  • Identify and support cross-sell and upsell initiatives within existing accounts
  • Support whitespace analysis and coverage strategies
  • Deliver campaigns to support renewals

Engagement Monitoring & Optimisation
  • Track and report on account-level engagement performance
  • Monitor stakeholders' engagement with the content and stakeholder coverage
  • Use data to improve targeting, messaging and campaign performance
  • Report impact and insights to key internal stakeholders
  • Champion AI-powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale

Requirements

Key Skills & Experience
  • 5+ Years proven experience in Account-Based Marketing (ABM) or B2B marketing
  • Strong collaboration with sales and cross-functional teams
  • Expertise in multi-channel campaign execution
  • Data-driven mindset with experience in performance tracking and optimization
  • Ability to turn business goals into practical marketing plans
  • Proficiency in Martech tools such as Salesforce, Demandbase, Marketo, On24
  • Excellent written and spoken communication

Success Measures

Pipeline & Revenue Impact
  • Contribution to pipeline creation within target accounts
  • Influence on deal velocity
  • Contribution to progressing and closing priority opportunities

Account Engagement
  • Increased engagement across target accounts and key stakeholders
  • Strong coverage of decision-makers and buying groups

Campaign Performance
  • Conversion of engagement into pipeline opportunities
  • Overall campaign effectiveness and ROI
  • Consistent, timely execution of quality campaigns

Customer Growth
  • Contribution to upsell and cross-sell pipeline
  • Support for renewals and retention
  • Increased engagement within existing accounts

Benefits

Our promise to you

We are striving to become global leaders across all of the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our client's needs.
  • Collaboration: Working together to achieve our best
  • Outcomes: Drive Success in every engagement
  • Respect: A collective feeling of inclusion and belonging
  • Excellence: Continuously raising the bar

What's in it for you?
  • Comprehensive Medical, Dental, and Vision coverage provided through Cigna
  • Salary: $200k
  • Access to Cobra Coverage
  • Employee Assistance Programme available via Cigna
  • 401k retirement savings plan
  • Life, Accident, and Disability Cover offered through Cigna
  • Participation in a Savings and Transformation Scheme
  • Opportunity to earn an annual company bonus based on performance
  • Generous 20 days of Paid Time Off (PTO) annually
  • 3 company closure days for designated holidays
  • Access to extensive training programs, including both classroom and online options through 'Fenergo University'
  • Implementation of a Buddy system for all new starters to provide guidance and support
  • Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies
  • Defined training and role tracking to monitor and support your career development and progress
  • Enjoy complimentary lunches provided in the office
  • Work From Home set-up allowance to support a comfortable and efficient remote working environment

About Fenergo

Fenergo is a provider of client lifecycle management software solutions for investment banks, asset managers, and insurance companies. Its software solutions help financial institutions to manage the end-to-end regulatory onboarding process from onboarding, to compliance, to client data management, and ongoing lifecycle KYC reviews and refreshes. Fenergo's software solutions are used by some of the world's largest financial institutions, including HSBC, BNY Mellon, and Scotiabank. The company was founded in 2009 and is headquartered in Dublin, Ireland.
Learn more about Fenergo
Size
1,000 employees
Industry
Business Services
Founded
2009
* Ladders Estimates

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