Field Marketing Lead, B2B

Manifest Legal Tech, Inc

$90K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years of event or field marketing experience at a B2B startup
  • Proven track record of event ROI with sourcing pipeline metrics
  • Hands-on experience with tradeshows, partnership events, and intimate executive formats
  • Demonstrated ability in negotiating contracts and executing on-site programs
  • Strong customer-centric mentality, treating AEs and GMs as key stakeholders

Responsibilities

  • Own the events strategy and execution as the first dedicated B2B events hire
  • Drive programs across tradeshows, partner marketing events, and proprietary events
  • Create a measurable event program with a repeatable process
  • Shape the events strategy with autonomy and adequate resource support
  • Collaborate with leadership to enhance brand presence in corporate immigration

Benefits

  • Close-knit team environment with strong ties between marketing and sales
  • Opportunity to shape and build the events function from the ground up
  • Direct impact on pipeline and brand recognition in the industry
  • Dynamic work setting in NYC office, fostering collaboration
  • Access to leadership for strategic input and development opportunities
Full Job Description
About The Team

B2B Growth Team is responsible for sourcing SMB pipeline and building ABM-style relationships with upmarket accounts. We're a tight-knit team with a close relationship with Sales, and have driven incredible momentum behind us since our launch earlier this year.

About the Role

We're looking for someone with 5-8+ years in event or field marketing with end-to-end ownership - ideally at a B2B startup selling to HR, People, legal, or finance buyers. You have a track record of events that sourced pipeline with numbers to prove it, plus the judgment to run brand events without forcing a pipeline metric onto everything. You're experienced across all three lanes - tradeshows, partner/co-marketing, and intimate executive formats - and you treat AEs and the GM as your customers. You've done the full job: negotiating contracts, building invite lists, writing follow-up copy, and running programs on-site.

What You'll Do
  • Own events strategy and execution end-to-end as our first dedicated B2B events hire
  • Drive programs across three lanes: tradeshows and industry conferences, partnership and co-marketing events, and Manifest co-hosted events
  • Build events into a deliberate, measurable program with repeatable process - today it runs on borrowed capacity
  • Shape strategy with real autonomy and the resources to execute at the highest level
  • Have direct impact on pipeline and brand, working closely with leadership to establish Manifest as the definitive voice in corporate immigration


This is for you if...

You love designing experiences for specific ICPs, get energized meeting new people, and are excited to build an events function from 0 to 1.

This is not for you if...

You want a list handed to you, struggle with ambiguity, don't have strong cross-functional instincts to drive programs from sourcing through ROI tracking, or are looking for a remote role. This position is in-office in NYC, five days a week.

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