Field Marketing Director

Home Genius Exteriors

$80K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1 year of Field Marketing or Canvassing experience
  • 1 year of experience leading a team of marketing representatives
  • Ability to thrive in a fast-paced, high-pressure environment
  • Strong organizational and leadership skills
  • Dependable and highly motivated individual
  • Proficient in multitasking and typing while speaking
  • Excellent public speaking and interpersonal skills
  • Skills in troubleshooting customer inquiries
  • Flexibility to adapt in a changing environment
  • Quick decision-making ability balancing guidelines and customer needs

Responsibilities

  • Strategize and implement new marketing strategies
  • Train and onboard new field marketers bi-monthly
  • Manage and adapt scripts and processes as needed
  • Promote teamwork through consistency and reliability
  • Track department data on appointments, demos, and sales
  • Travel to different territories as required
  • Achieve goals set by the Vice President
  • Create a healthy competitive environment for team members
  • Lead regular team meetings to discuss product and sales techniques
  • Exceed lead generation and conversion rate goals
  • Deliver outstanding customer service experiences

Benefits

  • Extensive, fully paid training
  • Access to the latest technologies like laptops and tablets
  • Performance-based rewards including bonuses and exclusive outings
  • Full medical insurance available after 90 days
  • Countless career advancement opportunities
  • Flexible work schedule options
  • Dental and health insurance coverage
Full Job Description
Position Description:

The marketing department is the walking talking face of our business, so it is important that our representatives are able to communicate well and make a connection with potential clients quickly. The Marketing Manager will oversee our Field Marketing Department of 10-25 canvassing representatives. They will reinforce the practices, policies, and procedures set forth by the Vice President in addition to tracking and maintaining the production of the department. You will need to think strategically, on your feet, while maintaining a high level of professionalism and customer service.

Responsibilities:
  • Strategize to develop and implement new marketing strategies
  • Train new field marketers and conduct new hire training 2x per month
  • Home Genius takes care of all recruiting efforts to fill training classes
  • Manage scripts and process flows while being able to make on the fly changes to both
  • Promote teamwork through consistency, reliability, and group cohesiveness
  • Track internal data within the department such as appointments, demos, and sales on a daily, weekly, and monthly basis
  • Travel to different territories within the department on an as needed basis
  • Obtain goals set forth by the Vice President of the division
  • Establish a healthy and competitive work environment for your team of marketing representatives
  • Lead weekly team meetings and trainings to teach the latest in product development and sales techniques
  • Maintain and exceed weekly lead generation goals and conversion rates
  • Exceed customer service expectations by providing an outstanding experience to every potential customer

Minimum Requirements and Competencies:
  • At least 1 year of Field Marketing or Canvassing (door to door) experience
  • Experience leading a team of marketing representatives (1 YR)
  • Work experience in a fast paced, high pressure environment
  • Strong organizational and leadership capabilities
  • High degree of dependability and motivation
  • Multi-tasking proficiency and ability to type while speaking to customers
  • Natural ability to speak clearly and publicly with confidence
  • Engaging and lively interpersonal skills
  • Ability to effectively troubleshoot and resolve customer questions and concerns
  • High level of flexibility in a constantly changing environment
  • Ability to make decisions quickly by balancing company guidelines and customer needs

Benefits & Schedule:
  • Compensation: Base + Commission
  • Extensive, fully paid, training
  • Access to the latest technology, such as laptops and tablets, that will help you with organization and efficiency
  • Opportunities for performance-based rewards, such as monetary bonuses and exclusive dinners/outings
  • Full medical insurance available after 90 days
  • Countless career advancement and growth opportunities
  • Full time schedule

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Base + Bonus

Benefits:
  • Dental insurance
  • Flexible schedule
  • Health insurance

Schedule:
  • Monday to Friday
  • Weekends

Supplemental Pay:
  • Bonus pay
  • Commission pay

Education:
  • High school or equivalent (Required)

Experience:
  • Canvassing: 1 year (Preferred)

Work Location:
  • Multiple locations

Work Remotely:
  • No

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