Field Marketing Director

Bretton AI

$120K — $180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of B2B field marketing experience with a proven track record of driving results
  • Experience creating impactful marketing events that generate pipeline
  • Demonstrated ability to build and develop field marketing strategies from scratch
  • Strong collaboration skills with Sales and Partnerships for pre and post-event strategy
  • Creative problem solver with operational rigor in event management
  • Proactive and collaborative mindset with experience influencing cross-functional teams
  • Established network of venues, production companies, and AV partners in the events industry

Responsibilities

  • Own and manage the field marketing calendar to ensure Bretton’s presence at key industry events
  • Enhance Bretton's brand recognition by partnering strategically with relevant organizations
  • Design and execute targeted events aimed at generating leads and revenue in collaboration with Sales
  • Cultivate relationships between customers and prospects through tailored events
  • Oversee all aspects of event creation, production, and logistics while developing operational playbooks
  • Manage a comprehensive budget through effective vendor negotiations and event coordination
  • Collaborate on post-event content and deliverables to maximize impact and engagement
  • Rigorous measurement of event success through tracking metrics and cost efficiency for future planning

Benefits

  • Opportunity to build the entire field marketing function from the ground up
  • Play a pivotal role in creating memorable events that elevate Bretton's presence
  • Act as the brand ambassador for Bretton during industry events and interactions
  • Engage in meaningful work combating financial crime using AI technologies
  • Competitive salary, equity, and commission structure
  • Comprehensive healthcare benefits and 401k matching options
  • Unlimited paid time off and flexible leave policies
  • Support for long hours with food and transportation provisions
Full Job Description
The Role

We're looking for a Field Marketing Director to design and deliver unforgettable in-person experiences that accelerate pipeline, deepen customer relationships, and position Bretton at the center of the compliance conversation. You will be responsible for designing and delivering high-impact event experiences, from major industry conferences, to small high-touch events.

Success in this role means establishing Bretton as the industry leading Compliance AI Platform with unmissable events. You'll collaborate with Sales, Partnerships, Product Marketing and customer-facing teams to ensure every event positions Bretton as the leader. This is a builder role - there is no existing playbook for you to inherit. You will design the event calendar, build the motions and create the playbooks that scale as we grow.
What You'll Do
  • Build and own the field marketing calendar, ensuring Bretton is at all the right industry events, and pairing those with field trips and high-touch executive experiences
  • Build Bretton's brand recognition as the Leading Compliance AI Platform, partnering with Partnerships where helpful and relevant
  • Drive pipeline and revenue by designing targeted events for prospects, partnering closely with Sales on pre and post-event outreach
  • Develop customer and prospect relationships by hosting the right customers at events with prospects
  • Lead creation, production and logistics across all events, building playbooks as you go
  • Manage a large budget, including vendor negotiations, onsite execution and staffing
  • Extend event impact by collaborating with the rest of the Marketing Team on post-event deliverables, such as video, photography and content
  • Measure success rigorously, tracking engagement quality, pipeline attribution, and cost efficiency to inform future events and strategic trade-offs
What We're Looking For
Must-Haves:
  • A proven track-record of owning and executing B2B field marketing events that drive measurable results
  • A history of creating experiences that deliver real business outcomes and generate pipeline, not just beautifully produced events
  • You have a builders DNA, and have built a field marketing motion from scratch (or rebuilt one), and have the playbooks to prove it
  • You've worked closely with Sales and Partnerships on account targeting, pre-event outreach and post-event follow-up
  • You blend creativity with operation rigor - you have stood up vendor management, event registration, post-even workflows and metrics tracking
  • Comfort working with senior executives and influencing cross-functional stakeholders
  • A proactive, scrappy, and deeply collaborative working style, with a desire to build something category-defining
  • You bring a strong network of event industry contacts, including venues, production agencies, and AV partners
Bonus Points:
  • Have experience with the financial crime or compliance industry
  • Have experience producing events for bankers
Why You'll Love Working Here
  • Build the Motion: You are excited at the prospect of building the entire field marketing motion from scratch, with a big budget.
  • High-Impact Role: You will blend experience with creativity to make Bretton events unmissable.
  • Shape the Brand: You will be the face of Bretton at events, ensuring the right message is delivered in the right way.
  • Solve a Critical Problem: You will be at the forefront of helping financial institutions use AI to fight financial crime.
Compensation & Benefits
  • Competitive salary + equity + commission
  • Comprehensive healthcare, 401k matching, commuter benefits
  • Unlimited PTO + holidays, unlimited sick days
  • Flexible leave options
  • Working late? We've got you covered with DoorDash and an Uber home

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