Full Job Description
Field Marketing Director
Location: Remote / Hybrid (U.S.)
Department: Marketing
Reports to: VP of Marketing
The Role
The Field Marketing Director will be responsible for owning, executing, and optimizing all event and field marketing efforts across 360 Privacy's go-to-market strategy. This is a hands-on, high-visibility role that blends creativity, organization, and data-driven decision-making. This role will be the bridge between Marketing, Sales, and Partnerships - ensuring that every event drives measurable impact in awareness, pipeline, and relationships. This role is joining 360 Privacy at a pivotal moment: the events portfolio has grown to 80+ events per year, and the Field Marketing Director will be responsible for building the scalable processes, playbooks, and systems needed to run a program of this size - there is no existing playbook to inherit, so strong judgment and a bias toward building repeatable structure are essential.
What You'll Do
Event Ownership & Execution
• Manage end-to-end execution of 360 Privacy's event portfolio - including major industry conferences, sponsorships, speaking engagements, webinars, and field events.
• Handle logistics, registration, booth management, collateral coordination, and vendor relations for both internal and partner-led events.
• Lead pre-, during-, and post-event campaigns to maximize attendance, engagement, and follow-up.
• Collaborate with internal teams to ensure every touchpoint is on-brand, on-message, and on-strategy.
Strategic Planning & Opportunity Mining
• Identify and evaluate new event and partnership opportunities aligned with our Ideal Client Profile and strategy.
• Build and maintain the annual events calendar, managing budgets, deadlines, and team alignment.
• Work closely with Sales and BD to mine events for leads, meetings, and networking opportunities.
• Develop frameworks for measuring ROI, lead quality, and pipeline impact of each event. Provides weekly/monthly reporting.
• Design and implement the standardized processes, workflows, and playbooks needed to run 80+ events per year, since no formal process currently exists at this scale.
• Establish scalable vendor selection criteria, approval workflows, and budget governance to support a high-volume, fast-growing events calendar.
Cross-Functional Collaboration
• Partner with Brand and Product Marketing on event promotions, speaking abstracts, and social amplification.
• Coordinate with Sales and CX for pre-event outreach, live engagement, and post-event nurture plans.
• Support Partner Marketing efforts through co-branded activations and association events.
• Ensure consistent reporting and tracking in HubSpot for all event-related activity.
• Other duties as assigned
What You'll Bring
• Minimum 5-10 years of experience in Field Marketing or Events, including experience managing vendor partners (preferably in cybersecurity, SaaS, or enterprise tech).
• Proven ability to run multiple events simultaneously - balancing logistics with strategic execution.
• Track record of building and scaling event operations from the ground up - creating processes, tooling, and team structure to support a high-volume (80+ events/year) program.
• Strong project management skills with an eye for detail and creativity.
• A proactive mindset - you don't just manage events; you find opportunities within them.
• Comfortable traveling up to 55% for key events, activations, and in-person team meetings.
• Familiarity with HubSpot preferred.
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