Field Marketing Director

360 Privacy

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in Field Marketing or Events, ideally in cybersecurity, SaaS, or enterprise tech.
  • Demonstrated success in managing multiple events concurrently with strategic oversight.
  • Experience in building and scaling event operations from scratch, establishing effective processes and tooling.
  • Strong project management skills with attention to detail and a creative approach.
  • Proactive mindset with ability to identify and leverage opportunities during events.
  • Willing to travel up to 55% for key events and team meetings.
  • Familiarity with HubSpot is preferred.

Responsibilities

  • Oversee the entire execution process of 360 Privacy's event portfolio, including various types of events.
  • Manage logistics, registration, and vendor relations for internal and partner-led events.
  • Lead integrated campaigns before, during, and after events to boost attendance and engagement.
  • Collaborate with teams to align event communications with brand and strategy.
  • Identify new event opportunities that align with the Ideal Client Profile.
  • Develop and manage the annual events calendar and associated budgets.
  • Establish and implement standardized processes for managing 80+ events annually.

Benefits

  • Remote or hybrid work options available.
  • Strong focus on creativity and hands-on involvement in marketing efforts.
  • Opportunity to shape scalable processes and systems in a growing company.
  • High visibility role that bridges multiple departments.
  • Participation in a dynamic and expanding events portfolio.
Full Job Description
Field Marketing Director Location: Remote / Hybrid (U.S.) Department: Marketing Reports to: VP of Marketing The Role The Field Marketing Director will be responsible for owning, executing, and optimizing all event and field marketing efforts across 360 Privacy's go-to-market strategy. This is a hands-on, high-visibility role that blends creativity, organization, and data-driven decision-making. This role will be the bridge between Marketing, Sales, and Partnerships - ensuring that every event drives measurable impact in awareness, pipeline, and relationships. This role is joining 360 Privacy at a pivotal moment: the events portfolio has grown to 80+ events per year, and the Field Marketing Director will be responsible for building the scalable processes, playbooks, and systems needed to run a program of this size - there is no existing playbook to inherit, so strong judgment and a bias toward building repeatable structure are essential. What You'll Do Event Ownership & Execution • Manage end-to-end execution of 360 Privacy's event portfolio - including major industry conferences, sponsorships, speaking engagements, webinars, and field events. • Handle logistics, registration, booth management, collateral coordination, and vendor relations for both internal and partner-led events. • Lead pre-, during-, and post-event campaigns to maximize attendance, engagement, and follow-up. • Collaborate with internal teams to ensure every touchpoint is on-brand, on-message, and on-strategy. Strategic Planning & Opportunity Mining • Identify and evaluate new event and partnership opportunities aligned with our Ideal Client Profile and strategy. • Build and maintain the annual events calendar, managing budgets, deadlines, and team alignment. • Work closely with Sales and BD to mine events for leads, meetings, and networking opportunities. • Develop frameworks for measuring ROI, lead quality, and pipeline impact of each event. Provides weekly/monthly reporting. • Design and implement the standardized processes, workflows, and playbooks needed to run 80+ events per year, since no formal process currently exists at this scale. • Establish scalable vendor selection criteria, approval workflows, and budget governance to support a high-volume, fast-growing events calendar. Cross-Functional Collaboration • Partner with Brand and Product Marketing on event promotions, speaking abstracts, and social amplification. • Coordinate with Sales and CX for pre-event outreach, live engagement, and post-event nurture plans. • Support Partner Marketing efforts through co-branded activations and association events. • Ensure consistent reporting and tracking in HubSpot for all event-related activity. • Other duties as assigned What You'll Bring • Minimum 5-10 years of experience in Field Marketing or Events, including experience managing vendor partners (preferably in cybersecurity, SaaS, or enterprise tech). • Proven ability to run multiple events simultaneously - balancing logistics with strategic execution. • Track record of building and scaling event operations from the ground up - creating processes, tooling, and team structure to support a high-volume (80+ events/year) program. • Strong project management skills with an eye for detail and creativity. • A proactive mindset - you don't just manage events; you find opportunities within them. • Comfortable traveling up to 55% for key events, activations, and in-person team meetings. • Familiarity with HubSpot preferred. #360Privacy #LI-Remote #LI-JL1

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