The Opportunity:

We are seeking a Field & Account-Based Marketing (ABM) Manager to help us drive a cohesive events and high-touch ABM strategy that drives growth by covering the entire lifecycle of target account activation. Reporting to the Head of Marketing, you'll be equal parts ABM strategist and event operator, responsible for building target account lists, identifying appropriate events and activations to connect with Shipfusion's ICP, executing all event logistics, and developing strategic ABM outreach.

Success will be measured by your ability to nail the pre-event hustle (connecting with target accounts before we land), flawless execution of day-of-event logistics, and post-event follow-up to drive pipeline growth, as well as building and executing segmented ABM playbooks when the event calendar is clear.

In this role you will develop a deep understanding of Shipfusion's ICP to support the following activities:

Event Management

• Research and identify strategic event opportunities aligned with Shipfusion's ICP and target accounts to either attend, host in collaboration with an outside organization, or host independently.
• Develop event briefs and prime Shipfusion leadership and sales team members on proposed events, expectations, and goals.
• Forecast expected Leads/SQLs and calculate cost per lead and pipeline impact for each event.
• Collaborate with the Marketing team to develop required event assets and brainstorm event themes/approaches.
• Act as the single point of contact for event logistics (tickets, sponsorships, vendor coordination, scheduling meetings, etc.).
• Work closely with Sales to ensure event strategies support revenue and pipeline targets, including researching event attendee lists and proactively reaching out to target accounts at each event.
• Execute effective pre- and post-event ABM outreach to maximize lead conversion, including equipping Sales with follow-up sequences, context notes, and enablement materials to ensure rapid outreach.
• Leverage partnerships to enhance event impact, including co-hosting opportunities and partner-only events.
• Manage and report on event budgets, including lead generation ROI per event.

Account-Based Marketing

• Use your understanding of Shipfusion's ICP to build segmented target account lists for 1:1, 1:few, and 1:many outreach.
• Develop ABM playbooks tailored to verticals, personas, and buying stages to activate during non-event seasons.
• Build and execute personalized campaigns across email, LinkedIn, advertising, landing pages, direct mail, and other creative outreach channels.
• Monitor and act on intent data signals to trigger timely ABM or Sales outreach.
• Own reporting for ABM campaign performance and contribution to SQLs.
• Coordinate with Sales on lead handoff and pipeline tracking.

What you'll bring to the team (Required Skills):

• 3-6 years of experience in field marketing, with experience in both event management and account-based marketing, ideally in B2B or ecommerce/SaaS.
• Detail-oriented with strong organizational, timeline, and project management skills.
• Extensive experience managing event and campaign budgets, negotiating contracts, and tracking ROI.
• Comfortable owning event logistics while thinking strategically about outcomes.
• Invested in building deep relationships with Sales to drive alignment on shared goals.
• Experienced at drafting and developing compelling copy for targeted 1:1, 1:few, and 1:many ABM outreach sequences.
• Collaborative, proactive, and eager to learn in a fast-paced environment.
• Demonstrated experience working with ABM platforms (e.g., N.Rich, SixSense, Triblio, Rollworks etc.), customer intelligence platforms (e.g., Apollo, Clay, etc.) or CRM tools (e.g., HubSpot, Salesforce).
• Ability to travel 6-12 times per year across the U.S.

Why join Shipfusion?

Attractive Salary and Lucrative Compensation Plan: Earn what you deserve with our competitive and rewarding salary package.

Comprehensive Health and Dental Coverage: Enjoy peace of mind with health and dental benefits for you and your loved ones, starting from day one.

Generous Vacation Time: Recharge and explore with 15 days of paid vacation and 5 paid wellness days.

Cutting-Edge Tech Setup: Receive a brand-new MacBook shipped to you, plus a budget to personalize your workspace with peripherals of your choice.

Vibrant Company Social Events: Connect and celebrate with exciting social events that bring our team together.

Remote Work Opportunities: Enjoy the flexibility and convenience of working from the comfort of your home.

Exclusive Employee Discounts: Enjoy special savings with our employee discount program on your favorite products.

Calm App Subscription: Receive 100% coverage for the Calm app, providing you with resources for meditation, sleep improvement, and stress management.

Positive Company Culture: Join a workplace known for its supportive, inclusive, and dynamic culture.

High Employee Retention Rates: Be part of a company where employees are valued and tend to stay, reflecting our commitment to employee satisfaction and growth.

Compensation Range

$100,000-$110,000 CAD