Field Marketer

Runlayer

$80K — $120K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of experience in field marketing.
  • Extremely organized with a proven track record of managing multiple events simultaneously.
  • Demonstrated success in collaborating with sales teams, focusing on pipeline metrics.
  • Strong insights into where AI infrastructure and security buyers gather.
  • Proficient in leveraging AI tools to enhance marketing workflows on a regular basis.
  • Desire to build marketing strategies from the ground up, rather than following established templates.

Responsibilities

  • Manage the entire field calendar, including event selection and budget management.
  • Organize and execute intimate events, such as executive dinners and CISO roundtables.
  • Collaborate with account executives and BDRs for pre-event outreach and on-site meetings.
  • Oversee post-event analytics and pipeline attribution for return on investment reporting.
  • Ensure effective on-site representation, including booth setup, event materials, and swag distribution.
  • Develop the field marketing strategy in partnership with the VP of Marketing and sales teams.
  • Travel up to 40% for event participation and customer interactions.

Benefits

  • Competitive salary and equity package tailored for top talent.
  • Paid time off, including vacation, sick leave, and parental leave.
  • Professional development budget for courses and certifications in relevant areas.
  • Choice of high-quality equipment to personalize your work setup.
  • Comprehensive health, dental, and vision insurance coverage.
  • Opportunity to engage directly with innovative clients, witnessing the impact of your efforts.
Full Job Description
About the Role

As our first Field Marketing Manager you'll own Runlayer's presence at every event, from major conferences to intimate dinners. You'll run the field motion end to end: choosing which conferences to sponsor, allocating budget, partnering with sales and BDRs to drive attendance, and closing the loop on post-event follow-up and pipeline. This is a build-from-scratch role, working directly with the VP of Marketing and the sales team.

Why You'll Thrive Here
  • Impact: Put Runlayer in front of the security and engineering leaders who decide how enterprises adopt AI.
  • Excellence: Work closely with founders and a marketing team scaling from founder-led to a real function.
  • Ownership: Own the entire field motion from scratch, from conference selection to sourced pipeline.


What You'll Do
  • Own the field calendar end to end: conference selection, budget allocation, sponsorship negotiation, and deciding what to skip.
  • Run intimate events: exec dinners and CISO roundtables, from invite list to follow-up.
  • Partner with AEs and BDRs: target account lists, pre-event outreach, on-site meeting orchestration, and post-event handoffs.
  • Close the loop on pipeline: follow-up sequences, sourced and influenced attribution, and reporting field ROI to leadership.
  • Execute on-site: booth presence, event collateral, and swag, representing Runlayer to security and engineering buyers.
  • Build the field motion from scratch alongside the VP of Marketing and the sales team.
  • This role will require up to 40% travel for events and customer engagements.


What We're Looking For
  • 3-6 years in field marketing.
  • Extremely organized, with a track record juggling many events and details at once.
  • A track record partnering closely with sales, measured on pipeline rather than event logistics.
  • Ecosystem instinct: a real opinion on where AI infrastructure and security buyers actually show up.
  • Actively uses AI tools to multiply output, in the real marketing workflow, not occasionally.
  • A founding mindset: you want to build from scratch, not inherit an established playbook.


Bonus Qualifications
  • AI-native and infra-literate: you can talk to engineers and understand what the product actually does.
  • Experience marketing a technical or security product to engineering and security buyers.
  • Familiarity with the MCP and AI agents space.


What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off - paid vacation, paid sick leave, and paid parental leave.
  • Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
  • Health benefits - comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.


Not quite the right fit? Reach out to with details about your experience and interests.

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