Amazon

Field Engagement & Change Lead, AWS Worldwide Field Enablement

Amazon$88K — $154K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of cross-functional project stakeholder management experience
  • Bachelor's degree in Communications, Marketing, Organizational Development, or related field
  • 5+ years in change management, communications, or field engagement for tech adoption
  • Exceptional verbal/written communication skills for simplifying complex technical concepts
  • Experience with AI-powered tools or emerging tech platforms preferred

Responsibilities

  • Develop and execute change management strategies for global AWS field adoption
  • Build end-to-end communication strategies for awareness and adoption of new tools
  • Partner with teams to translate technical capabilities into compelling narratives
  • Identify adoption barriers and design targeted interventions like training or feedback loops
  • Launch campaigns linking tooling programs to measurable AWS business outcomes
  • Manage relationships with sales leadership and other teams for coordinated changes
  • Define success metrics and track adoption KPIs for ongoing improvements
  • Scale change management mechanisms globally across all markets

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching for retirement savings
  • Paid time off and parental leave
  • Flexible Spending Accounts and adoption/surrogacy reimbursement
  • Employee Assistance Programs (EAP) and mental health support
Full Job Description
We are looking for a Field Engagement & Change Lead to join the AWS Worldwide Field Enablement (WWFE) team. This role sits at the intersection of change management, communications strategy, and field engagement - driving adoption of critical tooling and technology across the global AWS Sales and Technical field organization.

As AWS accelerates its investment in AI-powered tools and agentic workflows, this role will be instrumental in ensuring the field understands, adopts, and maximizes value from new and evolving technology platforms. You will design and execute comprehensive change management and communications strategies that drive tooling adoption, reduce friction in transitions, and connect programs to measurable business outcomes.

The ideal candidate thrives in ambiguity, brings deep stakeholder management skills, and has a strong understanding of how to drive technology adoption at scale. Experience with AI, agentic systems, and modern productivity tooling is highly valued. You are a strategic thinker who can also execute - building roadmaps, creating compelling communications, and partnering cross-functionally to land change effectively across a global, matrixed organization.

Key job responsibilities

Key Responsibilities

- Develop and execute change management strategies for tooling adoption across the global AWS field, adapted for a fast-paced technology environment.

- Build end-to-end communication strategies-stakeholder mapping, multi-channel messaging-that drive awareness and adoption of new tools and workflows.

- Partner with product, engineering, enablement, and operations teams to translate technical capabilities into clear, compelling field narratives.

- Identify adoption barriers and design targeted interventions (communications, training reinforcement, feedback loops)

-Launch field engagement campaigns that connect tooling programs to measurable business outcomes aligned with AWS growth strategies.

- Manage stakeholder relationships across sales leadership, operations, enablement, and communications to ensure coordinated rollouts.

- Define success metrics, track adoption KPIs, and establish feedback mechanisms to continuously improve effectiveness.

- Standardize and scale change management mechanisms globally across all markets and segments.

BASIC QUALIFICATIONS

- 4+ years of managing stakeholders in cross-functional project experience

- Bachelor's degree in Communications, Marketing, Organizational Development, or related field

- 5+ years in change management, communications, or field engagement supporting technology adoption

- Exceptional written/verbal communication with ability to simplify complex technical concepts

PREFERRED QUALIFICATIONS

- Experience with AI-powered tools, agentic systems, or emerging technology platforms

- Change management certification (Prosci, CCMP) or equivalent practical experience

- Experience supporting tooling adoption within fast-paced sales or technical field organizations

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 88,100.00 - 154,100.00 USD annually

About Amazon

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Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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