Field and ABM ManagerReports to: Director, Demand Generation
Interview stages: preliminary/recruiter interview, hiring manager interview, case study + presentation.
About the RoleWe want to build relationships that convert and accelerate pipeline within our most valuable accounts. This is a highly strategic and collaborative role focused on seamlessly blending the digital precision of Account-Based Marketing (ABM) with the high-touch, offline impact of Field Marketing. You won't just execute; you will be the architect of our offline and ABM motion, establishing the foundational event strategy, building scalable playbooks, and defining the measurement frameworks that prove ROI.
You will work backward from target account pipeline goals to build integrated campaigns where pre-event digital outreach, bespoke in-person VIP experiences, and hyper-personalized follow-ups work together to win our most critical accounts. You own the full account journey-from tiering and targeting to local market activations and post-event pipeline acceleration.
Your Standard Week:
- 60% Strategy & Execution: Defining our overarching event strategy, building repeatable playbooks, designing multi-channel ABM campaigns, and orchestrating targeted field activations.
- 25% Sales Alignment & Syncs: Cross-functional coordination with Sales and SDRs to map buying committees, review Target Account Lists (TALs), and drive event registration and follow-up.
- 15% Data & Reporting: Establishing measurement approaches, tracking account-level engagement, and optimizing spend based on performance.
What You'll Be Doing- Strategy & Playbook Development: Define the overarching event and ABM strategy from the ground up. Build repeatable, scalable playbooks that standardize our approach to VIP dinners, roadshows, and trade show activations so they can be executed flawlessly and repeatedly.
- ABM-Driven Field Events: Design and execute executive engagement programs, VIP experiences, dinners, roadshows, and strategic event activations that create meaningful interactions with target accounts and accelerate pipeline.
- Integrated Campaign Ownership: Build end-to-end plays where digital ABM efforts (ads, personalized landing pages, direct mail) drive attendance to field events, and field events act as a springboard for accelerated sales conversations.
- Account Targeting & Orchestration: Collaborate closely with GTM Ops and Sales leadership to define and prioritize Target Account Lists (TALs), develop account engagement plans, and orchestrate personalized outreach across buying committees.
- Pre- and Post-Event Strategy: Ensure no event stands alone. Develop rigorous pre-event outreach to drive the right executive buyers to our footprint, and build structured, automated post-event ABM campaigns to keep the momentum going.
- Data, Measurement & Insights: Define our measurement approach to track account penetration, pipeline velocity, and ROI of field/ABM investments. Build campaign-level reporting to measure impact from top-of-funnel to closed-won; be the expert on the data.
- Sales Enablement: Arm the sales team with the account insights, messaging, and collateral they need to effectively invite prospects to events and seamlessly execute post-event cadences.
What you'll need to be successful- Open Curiosity: Be open and willing to collaborate. You act with intention, stay humble, seek feedback to improve. Focus on winning as a team, but speak up to share feedback when you have an opinion.
- Strategic Architect: Proven ability to build strategy from scratch, create operational playbooks, and establish clear KPIs and measurement frameworks for a hybrid marketing function.
- Hybrid Expertise: A proven track record of executing both Account-Based Marketing campaigns and highly curated Field Marketing events, with a deep understanding of how to use events as a targeted ABM lever.
- Sales Fluency: You understand the sales funnel, core metrics, and how to align marketing output with sales needs. You have deep empathy for Sales and know how to hold AEs accountable for target account follow-up.
- Strategic Event Management: You go beyond logistics. You know how to curate an offline experience that caters to executive buyers and accelerates complex B2B deals.
- Data-Driven: You love nerding out with the data team but can synthesize complex metrics into actionable "what's next" plans. You measure success by pipeline generated, deal velocity, and account penetration, not just booth scans.
- Campaign Architecture: Strong understanding of how to weave together marketing automation, ads, direct mail, and live events into one cohesive, multi-touch account journey.
- Startup DNA: You've worked in fast-growth environments, are egoless, and celebrate building impactful, scalable solutions.
Bonus points- Background in B2B SaaS or fintech.
- Previous experience using specialized ABM and event platforms
- Strong meme game (we're a team, let's have fun).
What we offer:- Competitive salary and meaningful equity (ESOP).
- Join an amazing team of diverse people working together on a common mission.
- Extended Healthcare benefits including dental, vision, LTD, etc. from day 1.
- 4 weeks paid vacation per year + public holidays (+ 1 extra vacation day per year of service).
- 30 days remote work from anywhere.
- Gym membership allowance.
- 1/2 day Fridays off during summer.
- Company-provided use of Apple MacBook Pro and Mac gear.
#LI-HYBRID
