Field & ABM Marketing Manager

Turbo Law Inc

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-10 years of B2B marketing experience, focusing on field/events and account-based marketing (ABM).
  • Proven success in owning conferences, partnerships, and account programs.
  • Established relationships with legal networks and associations to drive pipeline.
  • Data-driven mindset with experience in measuring sourced pipeline and cost per opportunity.
  • Collaborative spirit with demonstrated experience in partnering with sales teams.
  • Proficient in go-to-market tools (Clay, Apollo, HubSpot) and adept with AI.
  • (Bonus) Experience in legaltech, insurtech, or regulated industries.

Responsibilities

  • Generate pipeline through events, account-based programs, and outbound efforts on targeted accounts.
  • Coordinate all aspects of conference attendance, from targeting and meeting setup to follow-up.
  • Forge partnerships with legal networks for sponsorships and program integration.
  • Develop and manage account-based marketing programs for key firms and carriers.
  • Create and execute multi-touch outreach plans in collaboration with the Sales team.
  • Support outbound sales by building enriched target lists and enabling outreach strategies.

Benefits

  • Competitive base salary plus on-target earnings and early-stage equity.
  • Comprehensive health, dental, and vision benefits.
  • Hybrid work model based in Atlanta.
  • Opportunity to work with cutting-edge AI models and experiment with budget allocation.
  • Significant ownership in the field and account strategy from inception.
Full Job Description
Location: Atlanta
Reports to: CEO -- partners daily with our Sales team
Compensation: Competitive base + OTE + early-stage equity + benefits

The Role

Three motions: generate pipeline from events, account-based programs, and outbound against a targetable set of named accounts.

You'll report to the CEO and work shoulder to shoulder with our Sales team. You'll carry a number: qualified demos with defense firms and carriers, and pipeline sourced from events, ABM, and outbound. Every program you run gets measured against it - honestly, good or bad.

What You'll Own

Events & Field - your biggest lever
  • Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.
  • Build partnerships with the legal networks and associations that host these events - sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.
  • Every event carries a number: meetings booked, pipeline sourced, cost per opportunity.


ABM / Account-Based Programs
  • Build and run account-based programs against our named ICP firms and target carriers.
  • Orchestrate multi-touch plays - event, direct mail/gifting, targeted paid, and sales touches - sequenced against named accounts with the Sales team.


Outbound Support - powering Sales
  • Keep the outbound engine fed: build and enrich target lists (Clay, Apollo), write and iterate sequences, and produce enablement assets. Horsepower behind the outreach, not the dials themselves.


Who We're Looking For
  • 6-10 years in B2B marketing with deep field/event and ABM experience - you've owned conferences, association partnerships, and account programs, not just supported them.
  • You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.
  • You think in named accounts and run events like pipeline engines.
  • You run on numbers: sourced pipeline, meetings booked, cost per opportunity - and you report them straight, whether the program worked or not.
  • You partner closely with sales and know how to make their outreach land.
  • You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.
  • (Bonus) Legaltech, insurtech, or regulated-industry exposure.


Travel: regular US conference travel, several events per year.

How We Work

We're building an AI-native company - humans and AI across every function, automation over headcount. We move fast, give direct feedback, and trust people to own their work. Everyone is a builder of what they own. If you need heavy process and constant structure to be productive, this isn't the right fit.

What We Offer
  • Competitive base + OTE + early-stage equity
  • Full health, dental, and vision coverage
  • Atlanta-based (Hybrid)
  • Direct access to frontier models and budget to experiment
  • Ownership of the field and account motion from the early days

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